Cruzan Rum: Legendary Rum of St. Croix, Sunset

There's an old expression on St.Croix watch the sunset with many, watch the sunrise with few.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009

4 comments

silvi's picture
silvi
4172 pencils

La expresión es ingeniosa, pero no veo un vínculo fuerte de la idea con el producto, además de disfrutar el momento, que lo dice tooodo el mundo para miles de productos.

picopalqlea's picture
picopalqlea
999 pencils

looks like she farted on the fire...

Guest's picture
Guest

As a former rummer I like to see the spirit played up. Yes, I enjoyed the campaign. Revived memories of this heavy duty stimulant.

Guest's picture
Guest

hey, that's me!

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