Cruzan Rum: Legendary Rum of St. Croix, Judge
The locals on St.Croix have a saying: Never judge a bar by its cover.
In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.
Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009
10 Comments
Bad line.
+++
"I love some things, and don't love some other things."
dont get this one at all
Averagely good enough campaign
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~ Quite obviously, I have gathered no moss ! ~
one of the two best one's of this set.
the branding colours really punch through on this one
www.jpmountford.com
the best of the three - the quality of a bar, is in the rum they sell
The rest of the campaign doesn't really do anything for me but this piece feels at least a little bit more engaging.
the best of the set
www.pindaro.info
I like the art direction, but the logo on all them I feel it's tad too big, in relation to the focal point.
why is the boat fuzzy?
because it's floating !!