Cruzan Rum: Legendary Rum of St. Croix, Invaded

St.Croix was invaded seven times, but we suspect at least three of those were for the rum.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009

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5 comments

Brainsugar's picture
Brainsugar
1586 pencils

tis one is finally funny.

bluejay's picture
bluejay
44 pencils

Funny line but no consistency with the other ads.

silvi's picture
silvi
4172 pencils

Es verdad. No coincide el estilo de esta frase con las anteriores.

Guest's picture
Guest

it remember me a line of stella artois. sorry: i haven't find the link.

Guest's picture
Guest

I like Dean Buckhorn's work, so sue me.

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