Cruzan Rum: Legendary Rum of St. Croix, Hemingway

How many rums can say they're still served in bars where Hemingway drank?

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009


Guest's picture

a whole bunch... hemingway was a drunk

LeeHarvey's picture
3045 pencils

Nadav Kander rules

Guest's picture

Quite a few judging by the number of bottles in the background

Yanay's picture
60 pencils

This one make me laugh... in the wrong way. But I like the whole campaign

reactor's picture
294 pencils

Appropriate visuals for all these ads. Interesting copy.


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