Legendary Rum of St. Croix, Invaded

July 2009

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Print advertisment created by Fallon, United States for Cruzan, within the category: Alcoholic Drinks.

St.Croix was invaded seven times, but we suspect at least three of those were for the rum.

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios

Comments (5)

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Highest Rated

Guest's picture

I like Dean Buckhorn's work, so sue me.

Brainsugar's picture
Activity Score 1631

tis one is finally funny.

bluejay's picture
Activity Score 44

Funny line but no consistency with the other ads.

silvi's picture
Activity Score 4172

Es verdad. No coincide el estilo de esta frase con las anteriores.

Guest's picture

it remember me a line of stella artois. sorry: i haven't find the link.

Guest's picture

I like Dean Buckhorn's work, so sue me.

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