Advertisement

Legendary Rum of St. Croix, Hemingway

Agency: 
Published/Aired: 
July 2009
Description: 

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

How many rums can say they're still served in bars where Hemingway drank?

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios

Comments (5)

Log in or register to post comments

Highest Rated

reactor's picture
reactor
Activity Score 294

Appropriate visuals for all these ads. Interesting copy.

Reactor

Guest's picture
Guest

a whole bunch... hemingway was a drunk

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nadav Kander rules

Guest's picture
Guest

Quite a few judging by the number of bottles in the background

Yanay's picture
Yanay
Activity Score 60

This one make me laugh... in the wrong way. But I like the whole campaign

reactor's picture
reactor
Activity Score 294

Appropriate visuals for all these ads. Interesting copy.

Reactor

Advertisement