Cruise Ship Centers: Cruise Dreams, 2

This is the worst one because something was added to it to emphasise the idea.
The glasses one which i feel is the best was natural.

Craig and David or craig david, please go back to the drawing room and give me more concepts for the caribbean cruise and the antartic cruise. Ill see you in my office next week thursday.

Haven't seen the other one yet...but I don't mind this.
The lines could be a tad more doodly/dreamy.

>>>> That's not an ad. THIS is an ad.

this is the best one because of it's visual. Emphasis shows that every island will be visited - and that's great (^:
The other two are not so strong in comparison

though a little overtly emphatic, i guess the lines are just ok. when ur thinking hard about something,
you often tend to scribble something thats actually playing on your mind.

Its not bad, it looks dull and the line is a bit dull, but the placing of the thought within the day to day is insightful, just where alot of people would indeed be dreaming of a carribbean cruise or similar.

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

forced...

I agree... feels kinda forced. I can't imagine a coffee spill being like that, and no matter how much you want a vacation, I do not think most people would sit there and play with a coffee spill on their desk.

Jeff

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TopCreatives, the premier online community for creative pros.

Clever. Not forced. Just under developed.
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Simplify.

The idea has lots of potential - but it's just not pushed far enough. This one especially. They should have brainstormed a ton of ppotential ideas and picked the bst ones. It feels like they just went with the first that came to mind.

Plus there's something I don't like about the "Dreaming about..." line. I'm not even sure what it is. It's just too easy - not inspiring.

Just hope the coffee left a better taste in the mouth than the ad.

Now everyone's a CD.