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11 comments

justpassingby's picture
justpassingby
1368 pencils

This is the worst one because something was added to it to emphasise the idea.
The glasses one which i feel is the best was natural.

Craig and David or craig david, please go back to the drawing room and give me more concepts for the caribbean cruise and the antartic cruise. Ill see you in my office next week thursday.

Rog's picture
Rog
6094 pencils

Haven't seen the other one yet...but I don't mind this.
The lines could be a tad more doodly/dreamy.

>>>> That's not an ad. THIS is an ad.

Yr's picture
Yr
170 pencils

this is the best one because of it's visual. Emphasis shows that every island will be visited - and that's great (^:
The other two are not so strong in comparison

Yr's picture
Yr
170 pencils

ah.. and when and where you're usually dreamin' about vacations? In office of course

adman4u's picture
adman4u
10 pencils

though a little overtly emphatic, i guess the lines are just ok. when ur thinking hard about something,
you often tend to scribble something thats actually playing on your mind.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its not bad, it looks dull and the line is a bit dull, but the placing of the thought within the day to day is insightful, just where alot of people would indeed be dreaming of a carribbean cruise or similar.

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

chinaski's picture
chinaski
946 pencils

forced...

TopJeff's picture
TopJeff
479 pencils

I agree... feels kinda forced. I can't imagine a coffee spill being like that, and no matter how much you want a vacation, I do not think most people would sit there and play with a coffee spill on their desk.

Jeff

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TopCreatives, the premier online community for creative pros.

HOLA's picture
HOLA
82 pencils

Clever. Not forced. Just under developed.
_________

Simplify.

teenie's picture
teenie
1894 pencils

The idea has lots of potential - but it's just not pushed far enough. This one especially. They should have brainstormed a ton of ppotential ideas and picked the bst ones. It feels like they just went with the first that came to mind.

Plus there's something I don't like about the "Dreaming about..." line. I'm not even sure what it is. It's just too easy - not inspiring.

EDvert's picture
EDvert
36 pencils

Just hope the coffee left a better taste in the mouth than the ad.

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