If everyone in Los Angeles washed their laundry in cold water for just one day, the energy savings could be 11.8 million kWh. Enough to power a cruise ship from Los Angeles all the way to Hawaii. Save loads of energy. Tide Coldwater.
Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes