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Comments (14)

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Highest Rated

raverus's picture
raverus
Activity Score 1476

so boring

restless_r's picture
restless_r
Activity Score 275

this is the lamest way to deliver the message !!! is this a dummy layout or final artwork??

x-men's picture
x-men
Activity Score 340

Too much TV guys.

william_wang's picture
william_wang
Activity Score 14

Agree with u.

And, most consumers will revolt against this message, because most of them are not cool as Cruise.

addyhoch10's picture
addyhoch10
Activity Score 2592

cruise is cool? didn't know that

Blahg's picture
Blahg
Activity Score 616

Seconded. Unless it's a commercial for a sofa warehouse or crazy pills Cruise shouldn't be allowed to appear in ads anymore.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

What has tinting got to do with the silhouette? If the idea is about hiding ugliness, then this is a tasteless execution for an automotive brand. And worse, this is no idea.

Blahg's picture
Blahg
Activity Score 616

Do you just copy and paste the same comment over and over again?

ChuckNorris's picture
ChuckNorris
Activity Score 834

It's not a double page spread.
This kills the joke.

It's supposed to be two sequential pages.
So you see the first one and think "Wow! Tom cruise!" and then you see it's just a regular Joe.

The idea is that tinted windows make normal people look better. It's just a joke. Nothing to be taken too seriously.

Spanky's picture
Spanky
Activity Score 4899

Fiat - ugly cars for ugly people.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

LOL! Bang on Spanky!

TopJeff's picture
TopJeff
Activity Score 479

I agree with most of what's been said already, and just want to point out that the execution of the flawed concept isn't even that smooth. If you look closely, the silhouette doesn't match the original shape of the guy all that precisely!

Jeff

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TopCreatives, the premier online community for creative pros.

hadrianapolis's picture
hadrianapolis
Activity Score 733

Ugly people seems more attractive by through tinted window... Not bad idea and can not be understandable for everyone.

lsadunb's picture
lsadunb
Activity Score 571

It's a good idea. And it is shortlisted in Cannes now.

raverus's picture
raverus
Activity Score 1476

so boring

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