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Crosswords

Published/Aired: 
July 2006
Description: 

A series of mini size, but extremely tough crosswords appeared every tuesday in the paper to dramatize the small but tough positioning of the Polo. If you click the view full size link below, you can read them.

Advertising Agency: DDB, London
Creative Director: Jeremy Craigen
Copywriter: Martin Loraine
Art Director: Steve Jones

Comments (10)

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Highest Rated

ad6426's picture
ad6426
Activity Score 103

Made me laugh. Simple, smart, and interactive.
There's nothing directly related to Polo, but it clearly sends the message.

vikthegreat's picture
vikthegreat
Activity Score 51

brilliant! i love it!!

bknowlden's picture
bknowlden
Activity Score 3647

Fantastic, spot on.
--
brandon

whitespace's picture
whitespace
Activity Score 1953

doesn't quite do it for me.

nice trivia though.

mahi_dhk's picture
mahi_dhk
Activity Score 90

woooooooooooooooooooooooooooooooow

sheetalz's picture
sheetalz
Activity Score 146

luminous! ....idea is really out of box

writergeekdez's picture
writergeekdez
Activity Score 255

bravo. perfect for the medium. gets your audience to interact. connects perfectly with the copy and product. absolutely brilliant.

Mo's picture
Mo
Activity Score 648

Love it.

Joe Harris's picture
Joe Harris
Activity Score 176

brilliant.

partho.sarkar's picture
partho.sarkar
Activity Score 78

simply awesome.... :)

ad6426's picture
ad6426
Activity Score 103

Made me laugh. Simple, smart, and interactive.
There's nothing directly related to Polo, but it clearly sends the message.

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