Croma Eye Drops: Flames
Kill the red.
Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian



22 Comments
boring
i don't see a benefit
well spotted.
no more flames = no more red eyes stupid
if you don't see the benefit here you shouldn't be considering advertising as a career, because I assume you're a student based on that comment.
C'mon, he doesnt see d benefit dude...cut him sum slack! Opinions, we are all still allowed to have one. Jeez, who died nd made u Hitler.
Good, insightful.
Done better by Visine years ago with the SOS billboards.
Yawn.
http://adsoftheworld.com/media/print/visine_sos?size=_original
Well, I think it's a pretty good campaign. Simple visual idea that communicates a situation we can relate to in a playful, interesting way.
Won't win any awards but if I was the client I'd be pretty happy with this.
doest look like a flame at all.
The cd should be ashamed of himself
They're ok, but the point doesn't really get across well. The product is what?
http://www.premiumcards.net
They're ok, but the point doesn't really get across well. The product is what?
http://www.premiumcards.net
hahaha
you need this eye drop to see the product
Not a good Tonic. very sad.
great
Tejal Patni was really a waste for this campaign.
it´s good but i wish that the eye is doing something at least there ´s something like this person is wacthing movie, or he see a beutiful body ...as we can see it from shadow of retina or something.....
Same: http://3.bp.blogspot.com/_ot1ePGqk9sE/SaX9SZ5KsVI/AAAAAAAAAhI/oDcolR74...
Superb.. so simple, good art direction and execution, spot on, and true. you can feel it. excellent job.
good concept. but bad photoshop work eye cutout can be seen
Cheap photoshop
Bad photoshop