Croma Eye Drops: Arrows
Kill the red.
Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian



18 Comments
creepy
been done. a lot.
fail.
ouch
wrong..no scence of drowing n perspective
think abt the black dot in eye n whr it will?
Think, next time.
bad
thought is nice. though not new.
ideas....30 minutes nahi toh free.
Doesn't make any new sense. Saem old crap!
i like the detail but i dont think i see the point of the message......soryyy
I find all of them difficult to look at!!
http://www.truactionflix.com
Incredible.
****************
better quicktime...
mind explaining thr term incredible in this very context!??
yes, here we don't want to safe the black point in the eye, we just need to clear the red so why the arrows goes the black points
arrows should drain out, not in.
what the heck is wrong with a small copy!!!..without which the arrow marks have a -ve impact.............do you think the observer (not the reader) of the ad is a genius!?
Very poor art direction
What happened with the font?? i can barely read it!