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Croma Eye Drops: Arrows

Croma Eye Drops: Arrows
Your rating: None Average: 5.2 (19 votes)

Kill the red.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian

18 Comments

Guest's picture

creepy

Guest's picture

been done. a lot.

phoamcor's picture 1190 pencils
1

fail.

Guest's picture
1

ouch

adholic's picture 29 pencils

wrong..no scence of drowing n perspective
think abt the black dot in eye n whr it will?

Guest's picture
2

Think, next time.

Guest's picture

bad

kalpesh78's picture 1910 pencils

thought is nice. though not new.

ideas....30 minutes nahi toh free.

Guest's picture

Doesn't make any new sense. Saem old crap!

ulil's picture 11 pencils

i like the detail but i dont think i see the point of the message......soryyy

Blair Semenoff's picture 661 pencils

I find all of them difficult to look at!!

JORDI's picture 96 pencils

Incredible.

****************
better quicktime...

sunjayv's picture 76 pencils

mind explaining thr term incredible in this very context!??

Guest's picture

yes, here we don't want to safe the black point in the eye, we just need to clear the red so why the arrows goes the black points

Guest's picture

arrows should drain out, not in.

Guest's picture

what the heck is wrong with a small copy!!!..without which the arrow marks have a -ve impact.............do you think the observer (not the reader) of the ad is a genius!?

Guest's picture

Very poor art direction

Guest's picture

What happened with the font?? i can barely read it!

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