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Kiwi

Agency: 
Published/Aired: 
March 2012
Description: 

Fine Cut Knives.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Vice President: John Raul Forero
General Creative Director: Juan Jose Posada
Art Directors: Juan Jose Posada, Camilo Ruano
Account Manager: Fabio Quiroga
Art Buyer: David Alvarado
Photography: Dario Mora

Comments (7)

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Highest Rated

Rose Abraham's picture
Rose Abraham
Activity Score 62

Kiwi?
Liking this campaign. Simple and power packed.

everartz's picture
everartz
Activity Score 7609

hmm... i think as the light slits in it makes it look like the outer space and it would take you sometime to get that its a fruit, and im asking why was it art directed this way?
unless it was meant to go away from the very thin semi transparent images we are used to see about super sharp knives..

| Everartz |

Hadrons's picture
Hadrons
Activity Score 6017

stargate

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexander_Osadchy's picture
Alexander_Osadchy
Activity Score 12

Qiwi universe :)

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Love this. Beautiful photography, clear and elegant message and pretty different from anything I've ever seen in knives.

bate_palmas's picture
bate_palmas
Activity Score 1479

Problem: distinct lack of creative idea.

I'd like to know if there's something I'm missing here. All I see is (an admitedly beautiful shot) a knife cutting into fruit

Chopper's picture
Chopper
Activity Score 1015

Better cutting kiwi with my chopper.

Rose Abraham's picture
Rose Abraham
Activity Score 62

Kiwi?
Liking this campaign. Simple and power packed.

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