Criterion Knives: Kiwi

Fine Cut Knives.

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Vice President: John Raul Forero
General Creative Director: Juan Jose Posada
Art Directors: Juan Jose Posada, Camilo Ruano
Account Manager: Fabio Quiroga
Art Buyer: David Alvarado
Photography: Dario Mora

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7 comments

everartz's picture
everartz
7611 pencils

hmm... i think as the light slits in it makes it look like the outer space and it would take you sometime to get that its a fruit, and im asking why was it art directed this way?
unless it was meant to go away from the very thin semi transparent images we are used to see about super sharp knives..

| Everartz |

Hadrons's picture
Hadrons
5743 pencils

stargate

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexander_Osadchy's picture
Alexander_Osadchy
12 pencils

Qiwi universe :)

Ordozgoiti's picture
Ordozgoiti
235 pencils

Love this. Beautiful photography, clear and elegant message and pretty different from anything I've ever seen in knives.

bate_palmas's picture
bate_palmas
1479 pencils

Problem: distinct lack of creative idea.

I'd like to know if there's something I'm missing here. All I see is (an admitedly beautiful shot) a knife cutting into fruit

Chopper's picture
Chopper
1015 pencils

Better cutting kiwi with my chopper.

Rose Abraham's picture
Rose Abraham
62 pencils

Kiwi?
Liking this campaign. Simple and power packed.

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