Criterion Knives: Fine Cut Knives, 2

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Copywriters: Mauricio Guerrero, John Forero
Art Directors: Juan Jose Posada, Diego Cardenas
Photographer: Darío Mora
Post Producers: Alexander Sanchez, Sebastian Lapidus

Published: 
September 2011

18 comments

nemesis's picture
nemesis
765 pencils

is this a bean and a grain of rice in the other one?

the idea is good, but I think the objects are not at all easy to identify. They look like some sort of worms, which makes it somewhat disgusting.

dewidjaja's picture
dewidjaja
6 pencils

agreed.

kleenex's picture
kleenex
41140 pencils

agreed+1

jipei's picture
jipei
76 pencils

+ 1

nerio's picture
nerio
166 pencils

yeah the idea is good, but the execution didn't work...

morse's picture
morse
17103 pencils

Looks like a bug, but otherwise great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aftermathz's picture
aftermathz
26 pencils

agreed.

iambusy's picture
iambusy
2219 pencils

good idea..art went wrong

busy.

tejas phansekar's picture
tejas phansekar
36 pencils

i can't understand..

TEJAS

jujocd's picture
jujocd
759 pencils

it doesn´t seem like a bean! to much photoshop

karmacoin's picture
karmacoin
688 pencils

looks like a kidney

abake's picture
abake
1264 pencils

At first glance both look like yucky worms, so a bit of a fail in the art direction IMHO. Idea's good though.

love neck's picture
love neck
50 pencils

good idea

Lazarus's picture
Lazarus
1536 pencils

Potato bug?

Manoma's picture
Manoma
1108 pencils

Needs something, or a finger to show the size, and what it is...

gioborde's picture
gioborde
1387 pencils

NAAA!!!. again with the cutting very very small objetcts. So we went back from "splitting the atom" to splitting something bigger, like a bean. Other paths can also be explored guys!!!, no one said it had to be the same one.

GiBo

blueturtles's picture
blueturtles
239 pencils

i thought it was a bug from the thumbnail

Hadrons's picture
Hadrons
5985 pencils

Nice bug.... :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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