Criterion Knives: Fine Cut Knives, 1

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Copywriters: Mauricio Guerrero, John Forero
Art Directors: Juan Jose Posada, Diego Cardenas
Photographer: Darío Mora
Post Producers: Alexander Sanchez, Sebastian Lapidus

12 comments

spaceranger's picture
spaceranger
52 pencils

am i missing something??

Limia From Hell's picture
Limia From Hell
66 pencils

bugs? dont understand :(

tracyzhang's picture
tracyzhang
133 pencils

I think they look like microbes/bacteria that's on a kitchen counter and sliced with the knives??

Yuck! I don't want to associate my cutting knives with bacteria.

jbrendemuehl's picture
jbrendemuehl
2 pencils

grain of rice and a bean?

ivan's picture
ivan

Correct. This is a grain of rice. But it does look like a white worm or some kind.

Ivan Raszl, admin of AotW

thedesignaddict's picture
thedesignaddict
5391 pencils

Totally looks like a maggot.

Troll's picture
Troll
614 pencils

Agreed. Maybe it's aimed at a very small group of consumers that dine on maggots.
Someone out there is looking at this ad and thinking "Finally. My prayers have been answered."

roh's picture
roh
32 pencils

Don't think consumers will spend time figuring out what it is.... or worse discuss it....

iambusy's picture
iambusy
2219 pencils

they should have included uncut grains o somethin...

busy.

Bill Me Now's picture
Bill Me Now
174 pencils

+1

Manoma's picture
Manoma
1093 pencils

Needs a finger or something to show the size

Hadrons's picture
Hadrons
5743 pencils

better image !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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