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Monsters, 2

Agency: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Porta, Chile for Cristal, within the category: Non-Alcoholic Drinks.

Wake up without fear. 0% alcohol 0% mistakes

Advertising Agency: Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Sebastián Campos
Copywriter: Hernán Ramos
Illustrator: Manuel Manquepi

Comments (12)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3935

I agree that it's a bit nonsense. but why should a beer ad make any sense?

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kleenex's picture
kleenex
Activity Score 47563

lots of beer gives you monsters???

Spanky's picture
Spanky
Activity Score 4899

Beer without alcohol is like sex without penetration.

morse's picture
morse
Activity Score 17775

Very nice illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bate_palmas's picture
bate_palmas
Activity Score 1479

Uh...the art and the copy are jarring, they don't work at all together. The message is very messy.

Is the (friendly-looking) monster brushing her teeth something I normally fear? It doesn't make sense.

Too much wrong with this.

TheWasteBin's picture
TheWasteBin
Activity Score 108

The guy got drunk, went home with an ugo, and now she's made herself at home. Pretty clear cut. That said, the concept is weak. The translation doesn't help either.

djspiralz's picture
djspiralz
Activity Score 491

i like the thinking... but the visual is just like nonsense

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like this ad. Very nice illustrations

pierrelastname's picture
pierrelastname
Activity Score 2869

no

ace85le's picture
ace85le
Activity Score 3935

I agree that it's a bit nonsense. but why should a beer ad make any sense?

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

djspiralz's picture
djspiralz
Activity Score 491

You're at the wrong job mate

Wordfruit's picture
Wordfruit
Activity Score 1023

Seems like it's trying to communicate something, but I'm not sure what -- maybe that not drinking alcohol will mean fresh breath in the morning.

I think the message needs to be clearer.

Hadrons's picture
Hadrons
Activity Score 6041

Sweet ad & charming illustrations.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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