Cristal: Monsters, 2

Wake up without fear. 0% alcohol 0% mistakes

Advertising Agency: Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Sebastián Campos
Copywriter: Hernán Ramos
Illustrator: Manuel Manquepi
Published: March 2012

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12 comments

kleenex's picture
kleenex
29385 pencils

lots of beer gives you monsters???

Spanky's picture
Spanky
4898 pencils

Beer without alcohol is like sex without penetration.

morse's picture
morse
15972 pencils

Very nice illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bate_palmas's picture
bate_palmas
1479 pencils

Uh...the art and the copy are jarring, they don't work at all together. The message is very messy.

Is the (friendly-looking) monster brushing her teeth something I normally fear? It doesn't make sense.

Too much wrong with this.

TheWasteBin's picture
TheWasteBin
108 pencils

The guy got drunk, went home with an ugo, and now she's made herself at home. Pretty clear cut. That said, the concept is weak. The translation doesn't help either.

djspiralz's picture
djspiralz
491 pencils

i like the thinking... but the visual is just like nonsense

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like this ad. Very nice illustrations

pierrelastname's picture
pierrelastname
2869 pencils

no

ace85le's picture
ace85le
3939 pencils

I agree that it's a bit nonsense. but why should a beer ad make any sense?

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djspiralz's picture
djspiralz
491 pencils

You're at the wrong job mate

Wordfruit's picture
Wordfruit
1023 pencils

Seems like it's trying to communicate something, but I'm not sure what -- maybe that not drinking alcohol will mean fresh breath in the morning.

I think the message needs to be clearer.

Hadrons's picture
Hadrons
5743 pencils

Sweet ad & charming illustrations.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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