Dj Frodo

May 2016

Imagine him as you wish. Read.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Director: Ivan Tahara
Copywriter: Gino Pezzia
Photographer: Rene Funk
Illustrator: Contraste Digital

Comments (20)

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Highest Rated

NotSixto's picture
Activity Score 4

yeah, we dont care what the author wants to say in his book .
THe same idea , DIFERENT copy

sloppy4's picture
Activity Score 1494

i'm imagining froto and gimli and a couple of elves going at it. and that ain't doesn't come from reading.
these make no sense.

Madeinmelmac's picture
Activity Score 116

i dont think so bro...

bubblestheclownfish's picture
Activity Score 614

Yeah rehpani, not the same idea. BUT the one you showed is a WAAAAAAAYYYYY better ad than the one above. It talks about being transported to magical lands and being directly involved in the experience. The ones YOU showed get an 8/10. :-)

flavourfish's picture
Activity Score 125

Agree. No read related. Bad, bad, bad. But visually, okey.

everartz's picture
Activity Score 7609

i think the real character's face of frudo bagins if i spelt the name right is restricts and can not be used for commercial purposes, thats why they replaced it with someone whose as close as it could be, but still the idea isnt delivered well, there is some weakness in the concept..

| Everartz |

bubblestheclownfish's picture
Activity Score 614

Agreed with all above.

The selling point of GOOD books is that they are usually so descriptive they lay out what the character is wearing down to the leather patches on a houndstooth jacket. It's part of the immersion process. This is a weak idea, made even weaker by using Tolkien who was pretty thorough in his details.

By the way Ivan - why is the rating so high if 100% of commenters (so far) don't care for it? You should invoke a "no star ratings allowed" if you don't comment. That way "anonymous" people can't bump up the rating, and to rate it you actually have to give _real_ input. Just a thought.

Madeinmelmac's picture
Activity Score 116

i like this campaing!...when we read we imagine the caracters as we wish in a different way directors do, and its more relevant when you read the book before u see the movie..several times directors dessapointed me with his casting..

lamoscacojonera's picture
Activity Score 296


wert's picture
Activity Score 77
cruzialx's picture
Activity Score 194

the artwork was an imaginative point of view for Frodo nice idea.
Imagine Frodo haven't thrown the ring to the lava.


and the boat's picture
and the boat
Activity Score 25

100% true.

StarlaY's picture
Activity Score 310

Well, I like the idea a lot! while watching a movie based on a novel, you simply get restricted with the imagination of the director. But you can create your own Harry Potter or Lord of the Rings when you are reading it. Therefore their point is quite valid.

“Inspiration exists, but it has to find us working.” Picasso.

silvi's picture
Activity Score 4172

This boy doesn´t looks like Frodo at all!

Madeinmelmac's picture
Activity Score 116

maybe not to the frodo u have seen on the movie..aaaaaaaaaaaaah READ!!!!!!!!!!!!!!!!!!!!!!!

scarfinati's picture
Activity Score 843

You guys are reading too much into this.

Positioned against stuff like movies and video games, here they are saying read and picture it with your mind. Its a smart strategy. The visuals are a little weird but they work...

Brain-Art's picture
Activity Score 1101

I like it

alectoplasmo's picture
Activity Score 24

notwithstanding all the nitpicking, i think the concept is strong, the insight is simple enough and the execution's interesting. it works.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Este me parece que funciona un poco mejor que el de Harry Potter, porque lo diferente está en el atuendo y en la actitud del personaje.
Ambos, son aspectos que quizás el libro no restrinja totalmente, dejando cierta libertad a la imaginación de lector.

Chief Creative Director Nexus BBDO

NotSixto's picture
Activity Score 4

yeah, we dont care what the author wants to say in his book .
THe same idea , DIFERENT copy