Crime Stoppers: Street Sign

Now you can text your tips
Send an anonymous tip to CRIMES (274637)

This campaign was to re-launch the already successful Crime Stoppers Text in your tip initiative. Although this initiative had already received a big response, we wanted to make it even more clear to the public that texting your tip to help prevent crime is simple. In addition, we wanted to highlight different things the public could text to be even more assistance. We did this by turning different landmarks such as a; street sign, park sign and building sign into “text language” to demonstrate that no matter where you are there is information you can text to help. Although the locations of the ads were random and the campaign’s content was no reflection of crime in those particular areas, we wanted to demonstrated that landmarks near where crime could potentially happen are good tips to help the police get to the scene faster.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Directors: Jorgen Stovne, Alexandra Wells
Copywriter: Courtney Colomby
Photographer: Frank Hoedl (Westside Studio)
Agency Producer: Roger Artagnan
Account Managers: Jeff Huether, Lexi Rose
Published: March 2010

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3 comments

Matt Tonkin's picture
Matt Tonkin
168 pencils

I like this a lot.

Adaddicted's picture
Adaddicted
3435 pencils

like the photography and treatment.

withalltherespects

www jennyluong com's picture
www jennyluong com
40 pencils

Great campaign! So smart, simple and an easy get.

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