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Street Sign

Agency: 
Published/Aired: 
March 2010
Description: 

This campaign was to re-launch the already successful Crime Stoppers Text in your tip initiative. Although this initiative had already received a big response, we wanted to make it even more clear to the public that texting your tip to help prevent crime is simple. In addition, we wanted to highlight different things the public could text to be even more assistance. We did this by turning different landmarks such as a; street sign, park sign and building sign into “text language” to demonstrate that no matter where you are there is information you can text to help. Although the locations of the ads were random and the campaign’s content was no reflection of crime in those particular areas, we wanted to demonstrated that landmarks near where crime could potentially happen are good tips to help the police get to the scene faster.

Now you can text your tips
Send an anonymous tip to CRIMES (274637)

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Directors: Jorgen Stovne, Alexandra Wells
Copywriter: Courtney Colomby
Photographer: Frank Hoedl (Westside Studio)
Agency Producer: Roger Artagnan
Account Managers: Jeff Huether, Lexi Rose

Comments (3)

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Highest Rated

www jennyluong com's picture
www jennyluong com
Activity Score 40

Great campaign! So smart, simple and an easy get.

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

I like this a lot.

Adaddicted's picture
Adaddicted
Activity Score 3435

like the photography and treatment.

withalltherespects

www jennyluong com's picture
www jennyluong com
Activity Score 40

Great campaign! So smart, simple and an easy get.

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