Now you can text your tips
Send an anonymous tip to CRIMES (274637)
Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Directors: Jorgen Stovne, Alexandra Wells
Copywriter: Courtney Colomby
Photographer: Frank Hoedl (Westside Studio)
Agency Producer: Roger Artagnan
Account Managers: Jeff Huether, Lexi Rose
Published: March 2010
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13 Comments
yawn..
Smart!
Not bad! This CrimeStoppers logo looks like made for a TV show, should be a bit more serious, not so trendy.
Not bad! But the people of Westbridge Park might beg to differ... =)
smart work. I think it talks to the younger demo really well. Agree the logo could loose the highlight
stasi? gestapo? ever heared of?
nice work!
So they used street signs, park signs. etc to "demonstrate that landmarks near where crime could potentially happen are good tips [to text] to help the police get to the scene faster". It's not like people didn't know that already. Of course, when you are witnessing a crime you'd report the location (even if it's in abridged form).
smart thinking!
withalltherespects
Nothing special. Just a new way to identify the location and to report a crime.
Clever!
refreshing... but why the gloomy monocolor look?
I find these kind of offensive.