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Hoodie

Agency: 
Published/Aired: 
April 2011
Description: 

Your tips help expose criminals.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Photographer: Frank Hoedl
Retouchers: Daniel Essegern, Frank Hoedl
Account manager: Lexi Rose, Reshma Lalany

Comments (15)

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Highest Rated

adsoff's picture
adsoff
Activity Score 12

very good !

Hammad S's picture
Hammad S
Activity Score 484

I'm just having trouble figuring out how my tips let ppl see through his clothes...oh I think I got it: they're no longer "covered"..

JeffP's picture
JeffP
Activity Score 810

Why do criminals have to be men?

bakamono's picture
bakamono
Activity Score 1002

Because women and teens don't commit crimes ;)

because therefore it is

RandomRoamer's picture
RandomRoamer
Activity Score 42

nice. fair question.

thaistylez's picture
thaistylez
Activity Score 224

Assassin's Creed

Themadartist1972's picture
Themadartist1972
Activity Score 325

maybe the creative is gay and he enjoys rough men :)

dadada's picture
dadada
Activity Score 1720

yeah straight forward! but agree that it would be bettre to include a woman criminal.

Everybody is creative, be yourself.

Mr. Green's picture
Mr. Green
Activity Score 114

Women don't fart and steal. :)

But I liked this campaign. And I love women.

HappyHour's picture
HappyHour
Activity Score 2381

It's sad that they all have to be white. Steppin' on eggshells.

Phony Ads's picture
Phony Ads
Activity Score 149

What stupid racist comment. I knew you were a total douche bag!!

HappyHour's picture
HappyHour
Activity Score 2381

Thanks!!!

(You completely missed the point, by the way.)

chanderjoshi's picture
chanderjoshi
Activity Score 153

good concept.

King Arthur's picture
King Arthur
Activity Score 68

A creative approach to an otherwise every day scene!

Ummagumma67's picture
Ummagumma67
Activity Score 13

Strong visual

adsoff's picture
adsoff
Activity Score 12

very good !

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