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Drug

Agency Network: 
Published/Aired: 
February 2013
Description: 

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Print advertisment created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

You stay anonymous. Crime doesn't.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl

Comments (1)

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alausa's picture
alausa
Activity Score 1420

Cool campaign.

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