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Agency: 
Published/Aired: 
February 2013
Description: 

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

You stay anonymous. Crime doesn't.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl

Comments (2)

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Highest Rated

Troll's picture
Troll
Activity Score 672

Strong message and well executed. I like it.

khronos's picture
khronos
Activity Score 998

i kinda like this campaign

Troll's picture
Troll
Activity Score 672

Strong message and well executed. I like it.

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