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39 comments

Twombl's picture
Twombl
184 pencils

Great.

pixelbomb1's picture
pixelbomb1
2565 pencils

notice the left finger???? giving a birdie.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

true! he's like "damn photographer, leave me alone, can't you see i'm busy?"

Disco Munky's picture
Disco Munky
3900 pencils

This could have worked with the same dude in the same pose, but at home wearing an old worn Woodstock t-shirt. The lighter still lit.

Doin' it for the points

esotericusername's picture
esotericusername
313 pencils

another dumb idea.

Disco Munky's picture
Disco Munky
3900 pencils

That was kind of my point

Doin' it for the points

Davosk's picture
Davosk
4833 pencils

Extra long lasting acid!!!

Davosk's picture
Davosk
4833 pencils

just a reply to myself, the holding up a lighter thing at concerts began no more than 20 years ago maybe. In 1969 were there disposable lighters? I don't think so. Someone correct me if I'm wrong.

Ney Frances's picture
Ney Frances
660 pencils

Zippo

is there life before death?

Disco Munky's picture
Disco Munky
3900 pencils

Flippo

.........what? I thought we were just saying words.

Doin' it for the points

Davosk's picture
Davosk
4833 pencils

Not disposalble.

Ney Frances's picture
Ney Frances
660 pencils

ups! so you´re right! Maybe the 1999 woodstock!

is there life before death?

timmster's picture
timmster
8 pencils

This info is from their website http://www.cricketlighters.com/
- "The history of Cricket goes back to 1961. Cricket was the first disposable lighter brand in the world."

simpson_tech's picture
simpson_tech
98 pencils

This idea was done many times before.

alter ego's picture
alter ego
20 pencils

Ok guys, meet me after a few days with a better idea. This meeting is cancelled.

addyhoch10's picture
addyhoch10
2592 pencils

yeah, the drugs do work... probably this ad will too.

nothing new, reminds me in paricular of this one:
http://adsoftheworld.com/media/print/bic_lady

pixelbomb1's picture
pixelbomb1
2565 pencils

addy, that's his girlfiend she left him for jimi. so waited and waited and waited till now.

Sincerely,
Arnold Santillan
714-206-2459

kre8's picture
kre8
989 pencils

addy, thats the first thing i thought of as well.
and bic did it better.

Skor's picture
Skor
208 pencils

I dont get how the both are even close...

The only similarity I can see is that both products are supposedly Long-lasting....

does that make it similar?

I dont think its fair to compare them at all..!

Minimum's picture
Minimum
1496 pencils

same atmosfear(?). They both feature an old fan/biiiigfan who are still mesmerizing over things that are in the past and theire 'longlasting' object is helping them with that

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Seixas's picture
Seixas
95 pencils

his finger is burned out

jennywhx's picture
jennywhx
1142 pencils

i had bad experience that my finger was burnt when using lighter for a long time.
so, long lasting lighter remind me the pain.
this idea, for me can be push up more.

otto54's picture
otto54
381 pencils

Funny but already seen. Bic, for example...

prozac_republic's picture
prozac_republic
196 pencils

that guy actually looks like the art director for this one.

i think it's him...

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

act's picture
act
535 pencils

what is very long lasting? the old man?

Nthngmn's picture
Nthngmn
626 pencils

doesn't the '69. A "Woodstock" banner would be more effective. Let the audience uncover as opposed to smacking them with it.

everartz's picture
everartz
7589 pencils

the lighter! not the man....
nice piece of art

| Everartz |

rembrandt's picture
rembrandt
44 pencils

For me the ad is quite crystal clear.

To the comment about BIC all I can say is, do you compare benifits like "really fast cars" and say, 'oh this BMW ad has been done before, Lamborghini did a fast car ad too! therefor it's the same idea. Fucking nonsense.

I mean a longlasting pen isn't a longlasting lighter. Wise up.

addyhoch10's picture
addyhoch10
2592 pencils

this scheme has been done again and again, open your eyes and you will find countless ads like this.
i never said it was the "same". and i never said it's bad, complicated or unclear.
in fact i said it works. most people who see this ad wouldn't give a damn about how often it has been done and most probably even like it. but this is a site about ads and discussing ads so i think it's ok to compare it to similar concepts.

Dick Huges's picture
Dick Huges
939 pencils

I disagree with you. This ad is the same as the bic one. Old people with the thing they got 20 years ago and is still there. In this case a lighter in the other case an autograph. Sorry but is the same idea. But, dont be sad yet. Since you did copy you deserve 4 internets!!!!! Isn't it great to be alive these days?

Boony wants a beer's picture
Boony wants a beer
380 pencils

Using photography has been done before. And so has using people in ads. Done to bloody death.

Beards, sunglasses and fences have all been done before too.

Can't anyone do anything original in advertising these days?

(By the I like this ad. Good job King)

addyhoch10's picture
addyhoch10
2592 pencils

at least i agree with you that the "really fast cars" comparison is "fucking nonsense".

kre8's picture
kre8
989 pencils

yes, its exactly the same as BIC.
"hey, the brief says it lasts long"
"cool, lets put an old person in it, still using the product"
same same.

Fatto's picture
Fatto
102 pencils

an ordinary AD!

JPWrites's picture
JPWrites
238 pencils

I like this ad - the SMP obviously said something like "longer lasting lighters". Brief answered in a nice humorous way.

drizae's picture
drizae
502 pencils

Yes but like Jenny said, it could have had a deeper thought to it, like her experience. Longer lasting doesn't always have to use a time difference to express an idea.

Fail Harder.

Rog's picture
Rog
6094 pencils

Groovy.
Especially for 'party' cones.

>>>> That's not an ad. THIS is an ad.

Kay's picture
Kay
161 pencils

make me smile~~

Desi's picture
Desi
1052 pencils

All the while i though this was a native american...i am getting old

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