Crest Sensitivity: Coffee

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Mark Ronquillo, Mike MacNeill
Art Director: Mike MacNeill
Copywriter: Mark Ronquillo
Photographer: Greg Neumaier
Art Producer: Darielle Smollian
Published: November 2012

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Tero Ylitalo's picture
Tero Ylitalo
606 pencils

A decent campaign where this piece being the strongest. Oh wait, I thought this was an ad for heart-burn... :D Anyway, still a decent campaign that will get the message thru.

pierrelastname's picture
2869 pencils

very bad..... not for this agency level.

chinaski's picture
951 pencils

such an old art direction...

Melzahar's picture
6 pencils

I like the idea, But not for Crest!

damd's picture
159 pencils

I like the art direction, only that.

tazyboy's picture
777 pencils

we all have seen many times these kind ads but its fine.. but i would totally agree with zarski that not for this agency level

Roger Keynes's picture
Roger Keynes
5498 pencils

This is the only one I like.

Will Think for Salary

lotuscobra88's picture
6 pencils

I really like this one, it's not too attached to the concept line (unless the coffee is really hot) but the visual piece is formidable.

salil sharma's picture
salil sharma
16 pencils

awesome i love it

Neville Jackson's picture
Neville Jackson
4 pencils

Eruption and S-E-X, blatant but still a powerful ad IMO.

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