28 comments

Stigset's picture
Stigset
1456 pencils

Ok so if I get this right, The white font (sleeping) represents the teeth, and the little green font (garbage truck) represents the annoying thing that gets stuck between your teeth. Thus using the floss to take away all your problems. Isnt this a bit far fetch ? Cool concept though. I think i like it

kre8's picture
kre8
989 pencils

this one is missing something somewhere for me.
dental floss is a long way from my mind when im in "manhattan" or having a "big night out".
its a stretch.
a big stretch..

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this campaign. At least is not a floss ad with a small piece of food hidden somewhere.

lsadunb's picture
lsadunb
575 pencils

Brilliant. The best thing I've seen here since the vaccum cleaner plane demo.

Dick Huges's picture
Dick Huges
939 pencils

i dont remember that one... can you link it?

spygroove's picture
spygroove
10 pencils

this one:
http://adsoftheworld.com/media/ambient/hoover_vacuums_product_demo

Edit: sry for the multiple posts, got that error with firefox:
Fatal error: Table 'adsoftheworld.spam_surbl_cctlds' doesn't exist query: SELECT ccid FROM spam_surbl_cctlds WHERE cc = 'adsoftheworld.com' in /home/www/adsoftheworld.com/includes/database.mysql.inc on line 66

addyhoch10's picture
addyhoch10
2592 pencils

yeah, i get that message too every time i post a comment when using firefox...

edit: didn't get it this time! fixed?

ivan's picture
ivan

Sorry, there is still a small problem, but it's almost fixed now...

Ivan Raszl, admin of AotW

lsadunb's picture
lsadunb
575 pencils

Yeah! That one! But seeing it again, this dental floss campaign is better.

spygroove's picture
spygroove
10 pencils

plz delete

copywriter.txt's picture
copywriter.txt
828 pencils

Good concept. Doria always come up with good stuff.

Hey, Ivan, take note:
AG: Saatchi & Saatchi (NY)
CW: Icaro Doria
AD: Menno Kluin
DC: Tony Granger / Jan Jacobs / Leo Premutico / Alison Gragnano

ivan's picture
ivan

Ah, thanks. Icaro Doria - a legend in Brazil.

Ivan Raszl, admin of AotW

copywriter.txt's picture
copywriter.txt
828 pencils

A legend also on the net. Do you remember Grande Reportagem Magazine Flags campaign e-mail chain?

Icaro Doria is Brazilian, 25 and has been working for the magazine Grande Reportagem, in Lisbon, Portugal, for the last 3 years. He is part of the team (with Luis Silva Dias, João Roque, Andrea Vallenti and João Roque) that produced the flags campaign which has been circulating the Earth in chain letters via e-mail. Icaro gave us a small statement about the campaign, translated by Isabell Erdmann:

The magazine Revista Grande Reportagem is a Hard Journalism magazine, on the same line as the Times. The idea was to bring across the concept that the magazine offers profound journalism about topics of real importance to the world of today.
This is how we thought of the concept Meet the World.

We started to research relevant, global, and current facts and, thus, came up with the idea to put new meanings to the colours of the flags. We used real data taken from the websites of Amnesty International and the UNO.

The campaign has been running in Portugal since January 2005. There are eight flags that portray very current topics like the division of opinions about the war in Iraq in the United States, the violence against women in Africa, the social inequality in Brazil, the drug trafficking in Columbia, Aids and malaria in Angola, etc.

With regards to the email presenting the campaign as being done by a Norwegian diplomat, this information is completely wrong. There is no Norwegian diplomat called Charung Gollar, there was no presentation in the UNO, and the campaign is not called ‘The Power of the Stars’. This was all invented and is going round the world via email.

That’s it, basically.

ICARO DORIA

Dick Huges's picture
Dick Huges
939 pencils

hyahahahahaha

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

The visual is a metaphor.

The floss REMOVES ANNOYING BITS.

addyhoch10's picture
addyhoch10
2592 pencils

i LOVE these!!

adstrike's picture
adstrike
334 pencils

Something is missing… the product should remove the annoying thing in your teeth I don’t see the benefit clearly…

Rog's picture
Rog
6094 pencils

Fresh, fun, clean, simple. Aaaaaaaaaaaaahhhhhhhhhhh!

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

C A N N E S G R A N D(ad 'rules')P R I X

>>>> That's not an ad. THIS is an ad.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I seriously hope you never judge a Cannes Festival.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Nice. :)

I do appreciate the fact that some creative thinking went into this campaign.
But I have to agree with those who said it's a little bit of a stretch. I just don't buy the whole "floss your problems away" proposition here.
I like the art direction (visual metaphor), though. It does have a certain stopping power. Fun to look at at least.
I really don't see it winning at Cannes or One Show or any other major competition. But we'll probably be seeing these in an Archive magazine or Graphis...

jacksonrabbit's picture
jacksonrabbit
290 pencils

I like the idea but the art direction is rubbish, the way the type moves at a 45 degree angle from left to right instead of a parabola like a mouth annoys me as does both of the fonts. It's a good campaign but it could have been better.

Have Heart's picture
Have Heart
922 pencils

Nice new twist, very good campaign.

Rog's picture
Rog
6094 pencils

Through to the keeper, Boony.

>>>> That's not an ad. THIS is an ad.

nitigya79's picture
nitigya79
53 pencils

Really good way of putting things in a visual manner.

heythereyou's picture
heythereyou
16 pencils

GREAT

gilly f.'s picture
gilly f.
39 pencils

what can i say, adorable!

let me give you a secret about: i wish i had found this idea!

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