15 comments

Nthngmn's picture
Nthngmn
626 pencils

The way I see the campaign is: The one thing coming BETWEEN (teeth pun) you and the "large type" (i.e. manhattan, new sports car), is the "small type" (rent, your son's education). So that being said, floss solves this problem? If there were some sort of grand monetary advantage to using floss, then I could see this working. Are they saying that clean teeth, through the help of floss, can get you more money (promotion/raise at your job, therefore more money to get "large type") ? Kinda stretchy to me.

Regardless, I think these are absolutely beautiful. Haven't seen stuff this attractive on here in a while. 7 for concept, a solid 10 for execution. **tips hat to fellow art director**

Dick Huges's picture
Dick Huges
939 pencils

"If there were some sort of grand monetary advantage to using floss,"

hahahaha you are funny. You were joking up there weren't you?

hang-the-dj's picture
hang-the-dj
1262 pencils

Sadly, I think we both know they are not joking.

My name is not Dick Huges and I also approve of this campaign.

Nthngmn's picture
Nthngmn
626 pencils

hahahahahah i am funny. Yes I was joking up there, i was.

hang-the-dj's picture
hang-the-dj
1262 pencils

If you say so...

adstrike's picture
adstrike
334 pencils

So the floss is the removal of my kids education… good concept - the things in between – but don’t like the things they use...

Dick Huges's picture
Dick Huges
939 pencils

hahaha you are also joking aren't you?

adstrike's picture
adstrike
334 pencils

no. if you remove the things in between is powerful way to show the product benefit
"my name is Daniel and I don't approve mister huges"

Rog's picture
Rog
6094 pencils

Lurrrrrrve the yukky thing spoiling a good thing concept

but not sure of this little mood swing, mid-campaign.

Drop the Smarty pants.

>>>> That's not an ad. THIS is an ad.

elmikel's picture
elmikel
1147 pencils

I think that this campaign is not that bad. Good concept in fact. Lovely art direction. When you have something in between your teeth it's sometimes pretty annoying...just like things that are in your way when you want this or that...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I have to say this - everyone on here is always saying that the ads are too literal - well here is an ad that is not literal at all, and every argument in here is from a very literal point of view.

I believe the saying goes "You can't have your cake and eat it too."

elmikel above has it right on. Just like these things get in the way of what you'd rather be doing, a huge piece of spinach in your teeth during a job interview might get in the way of you getting the job.

Louis1975's picture
Louis1975
12 pencils

I am wondering for whom these guys advertise... They may be good in award ideas but they suck in solving something... I think it's a weak idea blown up into something big which has no rigidity!

scarfinati's picture
scarfinati
830 pencils

paulyg is on point

darth_darkcape's picture
darth_darkcape
100 pencils

this campaign is badass and refreshing....

so show some respect for tony granger

Guest's picture
Guest

Floss away your son's education so he can grow up and make poor ads like this!

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