Crest: Coffee

Removes the coffee from the coffee.

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Copywriter: Jean Rhode
Art Director: James Rothwell
Photographer: Peter Schafrick
Art Buyer: Darielle Smolian
Print Producer: Kristan Gabriel

Published: 
April, 2011

12 comments

kleenex's picture
kleenex
40638 pencils

It works for me.

Magood's picture
Magood
125 pencils

I like it aswell, but it has, as Tommaso shows, been done before. It isn't easy theese days...

Kwaku The Cowboy's picture
Kwaku The Cowboy
68 pencils

Good one there!

Oblabla's picture
Oblabla
298 pencils

I like the idea but as i didn't know that this brand was for toothpaste i didn't get it at first. They might need to add the word toothpaste in the copy somewhere...

Then when i knew that it was for toothpaste, i liked the merlot one too!!

Oblabla.wordpress.com

rephlex's picture
rephlex
64 pencils

very sweet commentary Oblabla.

aphex

adryha's picture
adryha
65 pencils

Maybe because it is not a toothpaste they're selling, Whitestripes is a product, a long narrow band with whitening jelly in it and you put it in your teeth for 10 min and then take it of... they even show the process on the logo

and the brand is well known around the world btw

Lica's picture
Lica
30 pencils

beautiful!

RandomRoamer's picture
RandomRoamer
42 pencils

Yup. Nice.

divertimento's picture
divertimento
56 pencils

I am not convinced

Glut's picture
Glut
3937 pencils

not so clear the link with the product. But once i figured this, i like it

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