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Creative team

Published/Aired: 
June 2007
Description: 

Homeless and disable people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

Clube de Criação do Rio de Janeiro
www.ccrj.com.br

I’ve made a creative team win a lion at Cannes.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Marcelo Lobo
Copywriter: Rafael Pitanguy
Photographer: Gustavo Malheiros

Comments (15)

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Highest Rated

sac's picture
sac
Activity Score 10

-

justpassingby's picture
justpassingby
Activity Score 1368

Dammmmnnn thats powerfull. The truth hurts.

sac's picture
sac
Activity Score 10

-

justpassingby's picture
justpassingby
Activity Score 1368

i agree sacadelic, but lets ask ourselves this question. Did Giovanni+Draftfcb do it for the same reason?? Why did they post it on adsoftheworld? will they send it to awards? it would be sad if they did.

sac's picture
sac
Activity Score 10

-

justpassingby's picture
justpassingby
Activity Score 1368

To submit to awards costs alot of money, it aint free.

Id rather they would use the money and give it to charity.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I think if the card read, 'I've helped a client feel good about themselves' it would be closer to the truth.

Joker's picture
Joker
Activity Score 85

ok..So how much money did Giovanni+Draftfcb Rio de Janeiro, Brazil donated for those " models" on the ad?... Because it looks to me that it is bitting it's on tail...If you do that for the reasons they so proudly present on the ad they should not be entering any awards with it...but I'm sure it will be in cannes this year...I bet a meal it will.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

urely its the clients who pay for the phography, thats the way it works everywhere else, why would it be different at Giovanni+Draftfcb Rio de Janeiro, Brazil?

I think you meant how much did Clube de Criação do Rio de Janeiro pay the models?

Babi's picture
Babi
Activity Score 152

It's kind of true yes, but organisations increase awareness with those ads which make them raise more money. Money that will in turn be beneficial to these people.
In short: no ads = no money = no help...
http://lalbumnpo.wordpress.com

drunk dave's picture
drunk dave
Activity Score 1066

Do you know the amount effort it takes to get a pro-bono ad done properly? Asking favours from photographers, retouchers, get that one freee media flighting. Yes we deserve awards, after that the client can take his award winning work and flight it as much as he wants. Stop whining and start winning.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

I like these ads, but it's terribly ironic how they are making their point. It's like fighting the porn industry with ads of nude (yet ethical) models.

nemesis's picture
nemesis
Activity Score 765

the creative team for this ads will win a cannes lion :::

tantrik_indian's picture
tantrik_indian
Activity Score 953

This creative team used the poor for no good use. They wont even help the poor in any intangible way too.
~~be cool eh!~~

~~this paranoid survived!~~

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Terribly ironic and brilliant at the same time.

http://adpawn.ovh.org

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chinaski's picture
chinaski
Activity Score 951

brilliant for both sides. it's a symbiosis.
this campaign is non-sense.

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