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Gifts, 4

Agency: 
Published/Aired: 
December 2008
728
Description: 

Print advertisment created by La Argolla, Costa Rica for CRBox Express, within the category: Professional Services.

Advertising Agency: La Argolla, San José, Costa Rica
Creative Director / Copywriter: Paulo Chacón B
Art Director: Edgar Mora
Illustrator: Sergio Blanco

Comments (9)

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Guest's picture
Guest

don't get it....i'm the wrong client?

ranggamus's picture
ranggamus
Activity Score 53

nice idea, poor visualization..

mark3r's picture
mark3r
Activity Score 1949

Nice campaign.

Wordnerd's picture
Wordnerd
Activity Score 6692

two thousand two hundred million kids? erm.. you mean 2.2 billion? and sorry but this copy is not good. it's way too long. the joke of 'santa in numbers' is getting annoying and the punchline is not rewarding enough. shorten it and kill the bullets (yeah i guess that's what the client said, but you'll understand i have to say it anyway)

Guest's picture
Guest

No, they mean two thousand two hundred million kids, just in the english language you say 1 billion for saying 1000 million.
One million of million whould be 1 billion, and that's how it works in math.

Guest's picture
Guest
NatalieM's picture
NatalieM
Activity Score 1685

If you edit and break up the copy, it would be much easier to read.

iswanda82's picture
iswanda82
Activity Score 346

untill a few minutes ago, i thought santa was real..... you've ruined it...

AL6352's picture
AL6352
Activity Score 66

It's incredible how they practically "steal" the copy from this page (http://tinyurl.com/nb8hv5) Sometimes you read something and you have an inspiration for your work, but this is like: hey this copy is good, let's put an ilustration on top and sell it to the client.

bad

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