9 comments

Guest's picture
Guest

don't get it....i'm the wrong client?

ranggamus's picture
53 pencils
ranggamus

nice idea, poor visualization..

mark3r's picture
1850 pencils
mark3r

Nice campaign.

:::MARK3R:::

Wordnerd's picture
6714 pencils
Wordnerd

two thousand two hundred million kids? erm.. you mean 2.2 billion? and sorry but this copy is not good. it's way too long. the joke of 'santa in numbers' is getting annoying and the punchline is not rewarding enough. shorten it and kill the bullets (yeah i guess that's what the client said, but you'll understand i have to say it anyway)

Guest's picture
Guest

No, they mean two thousand two hundred million kids, just in the english language you say 1 billion for saying 1000 million.
One million of million whould be 1 billion, and that's how it works in math.

Guest's picture
Guest
NatalieM's picture
1687 pencils
NatalieM

If you edit and break up the copy, it would be much easier to read.

iswanda82's picture
346 pencils
iswanda82

untill a few minutes ago, i thought santa was real..... you've ruined it...

AL6352's picture
58 pencils
AL6352

It's incredible how they practically "steal" the copy from this page (http://tinyurl.com/nb8hv5) Sometimes you read something and you have an inspiration for your work, but this is like: hey this copy is good, let's put an ilustration on top and sell it to the client.

bad