CRBox Express: Gifts, 1
Advertising Agency: La Argolla, San José, Costa Rica
Creative Director / Copywriter: Paulo Chacón B
Art Director: Edgar Mora
Illustrator: Sergio Blanco
Published: December 2008
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Comments
Hehe, nice copy.
:::MARK3R:::
I don't know the original source, but the copy for these ads is a complete rip-off of the “Scientific proof that Santa doesn't exist˝ joke that has circulated the web for years:
http://www.tik.ee.ethz.ch/~lubich/extdoc/jokes/santa.html
Wish the brand benefit was stronger. Also, looks like someone just slapped on the body copy and tilted it.. TRYING to hard to make it seem designed.
Cmon. Hasn´t anybody noticed the misspelling in almost all the copies, or am I really the ony one who finishes reading these f...ng long and boring texts.
Dude, it might be coz it was translated from spanish. The agency is from Costa Rica. Not an excuse...just trying to say it's not a fake, but if you are going to translate it do it right or you'll be ashamed in front of all.
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Change it, change it now coz they will tomorrow.
I hope that they were okay in Spanish!!! The English copy reads like Merda.
I think you mean “mierda”. Ironic.
You know what, you actually embarass yourself as an agency, showing the low level of work quality you are satisfied with putting out on the net.
Even if you are from Costa Rica, you should have access to a proof-reader, internally OR externally. People can now assume most work leaving your agency is a lazy unproffessional half-job.
'Even if you are from Costa Rica,...' Damn, that's pretty insulting!
The insight is ok (whether it already existed or not) but the execution is a little poor.
there are FFlying deers...intwesting...