There is a craftsman in all of us.
Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Really cool piece. Best of the campaign in my opinion.
--
brandon
www.brandonknowlden.com
Good work, good idea, nicely put together.
OMG! incredibly nice!
WELL DONE!!!!
Art director Max Miranda
copywriter Kart Partlas
K§M IDEA
make a big thing out of little things, that isn't too original. just seems like pretty design to me.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
thats cool, great art direction
I like these
nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?
- adsactly! -
Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.