Craftsman: Skeleton

Craftsman: Skeleton

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo

Your rating: None Average: 7.4 (34 votes)

Comments

Really cool piece. Best of the campaign in my opinion.
--
brandon

www.brandonknowlden.com

Good work, good idea, nicely put together.

OMG! incredibly nice!

WELL DONE!!!!

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

http://mikelightman.com/blog

thats cool, great art direction

I like these

the_capywriter's picture

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options