Craftsman: Skeleton

Craftsman: Skeleton
Average: 7 (36 votes)

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo

10 comments

bknowlden's picture
3661 pencils
bknowlden

Really cool piece. Best of the campaign in my opinion.

benjaminbrown's picture
439 pencils
benjaminbrown

Good work, good idea, nicely put together.

richex's picture
18 pencils
richex

OMG! incredibly nice!

borges's picture
66 pencils
borges

WELL DONE!!!!

mikelite's picture
1031 pencils
mikelite

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

http://mikelightman.com/blog

nico juenger's picture
5 pencils
nico juenger

thats cool, great art direction

HemingwayGyro's picture
52 pencils
HemingwayGyro

I like these

capywriter's picture
5525 pencils
capywriter

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

toyasu's picture
4 pencils
toyasu

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

Guest's picture
Guest

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.