Craftsman: Skeleton

Craftsman: Skeleton
Average: 7 (36 votes)

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo

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10 comments

bknowlden's picture
3661 pencils
bknowldenWednesday, January 23, 2008 - 00:57

Really cool piece. Best of the campaign in my opinion.

--
brandon

www.brandonknowlden.com

benjaminbrown's picture
439 pencils
benjaminbrownWednesday, January 23, 2008 - 06:39

Good work, good idea, nicely put together.

richex's picture
18 pencils
richexWednesday, January 23, 2008 - 10:16

OMG! incredibly nice!

borges's picture
66 pencils
borgesWednesday, January 23, 2008 - 11:35

WELL DONE!!!!

mikelite's picture
1031 pencils
mikeliteWednesday, January 23, 2008 - 12:32

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

• http://mikelightman.com/blog •

• http://mikelightman.com/blog •

nico juenger's picture
5 pencils
nico juengerWednesday, January 23, 2008 - 16:52

thats cool, great art direction

HemingwayGyro's picture
52 pencils
HemingwayGyroWednesday, January 23, 2008 - 23:23

I like these

capywriter's picture
5525 pencils
capywriterThursday, January 24, 2008 - 08:49

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

toyasu's picture
4 pencils
toyasuThursday, January 31, 2008 - 13:41

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

Guest's picture
GuestSunday, May 2, 2010 - 21:13

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.