There is a craftsman in all of us.
Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo
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Comments
Really cool piece. Best of the campaign in my opinion.
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brandon
www.brandonknowlden.com
Good work, good idea, nicely put together.
OMG! incredibly nice!
WELL DONE!!!!
Art director Max Miranda
copywriter Kart Partlas
K§M IDEA
make a big thing out of little things, that isn't too original. just seems like pretty design to me.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
thats cool, great art direction
I like these
nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?
- adsactly! -
Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.
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