Craftsman: Skeleton
There is a craftsman in all of us.
Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo
10 Comments
Really cool piece. Best of the campaign in my opinion.
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brandon
www.brandonknowlden.com
Good work, good idea, nicely put together.
OMG! incredibly nice!
WELL DONE!!!!
Art director Max Miranda
copywriter Kart Partlas
K§M IDEA
make a big thing out of little things, that isn't too original. just seems like pretty design to me.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
thats cool, great art direction
I like these
nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?
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Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.
Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.