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Crab

Published/Aired: 
April 2007
Description: 

Ad created to promote a seafood lunch at an upmarket Lebanese restaurant catering to a highly fashion conscious clientele.

Seafood. Now in fashion for Friday lunch.

Advertising Agency: Ogilvy One Worldwide, Dubai, United Arab Emirates

Art Director: Satyen Adhikari

Copywriter: Paddy Maclachlan

Illustrator: Jomy Varghese

Photographer: Nader Bilgrami

Stylist: Saher Khalil,

Account Manager: Johnathan Tozer

Comments (11)

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Highest Rated

Marucuturu's picture
Marucuturu
Activity Score 120

I don't think is that creative, but they could have improved it by using just parts of the food, not the whole thing. The same goes to the fish ad too. Make the crab look like something fancy, that's the though task.

Regards.

restless_r's picture
restless_r
Activity Score 275

I like the concept here, but the visual is not delivering the message rightfully (not on style as it should be) specially with this horrible hair cut !!! , Again bad art direction

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

damn right! da 1st thing i noticed was da strange haircut!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Thats not bad. A little light but it works fine.

The model is pretty too.

-----------------------------
It's only an ad.

bhirusen's picture
bhirusen
Activity Score 26

I think its an overused concept - but works for the target, also I'm sure they are not aiming for Cannes.

addyhoch10's picture
addyhoch10
Activity Score 2592

the beast in her neck looks scary. so does the art direction.
doesn't convince me that this is a stylish resto.

justpassingby's picture
justpassingby
Activity Score 1368

this is utter crab!

justpassingby's picture
justpassingby
Activity Score 1368

a blind man walks past a fishmongers and says, "morning girls"

Beatboxer's picture
Beatboxer
Activity Score 1517

Fishmonger replies: 'See ya...'

kalpesh78's picture
kalpesh78
Activity Score 2578

don't like it..keep the ideas simple.

ideas....30 minutes nahi toh free.

Tapper's picture
Tapper
Activity Score 490

This is great if it came out in 1980, or 1890 even. its a load of crap man. Get a grip. It makes no sense.

Strip. Strip. Strip.

Marucuturu's picture
Marucuturu
Activity Score 120

I don't think is that creative, but they could have improved it by using just parts of the food, not the whole thing. The same goes to the fish ad too. Make the crab look like something fancy, that's the though task.

Regards.

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