CPD Prevention and Citizenship: Grave

Aids kills. Be safe.

Advertising Agency: RGA Comunicação, Recife, Pernambuco, Brazil
Creative Directors: Alexandre Pons, Daniel Zago
Art Director: Alexandre Pons
Copywriter: Sergio Aires
Illustrator: NutsLocomotyva
Photographer: NutsLocomotyva
Additional credits: Tico Moraes
Published: March 2011

16 comments

ofband's picture
ofband
81 pencils

Excellent ! good idea, good execution ! Good position too ; )

You can do it !

tamer samy's picture
tamer samy
683 pencils

Shocking..

morse's picture
morse
15972 pencils

It's good, but the church is better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sunfe2009's picture
sunfe2009
19 pencils

so so....

MidasTouch's picture
MidasTouch
1024 pencils

I don't like it. At all.
And the church, wtf. This kind of messages need to be subtile in order to warn people, to make them think; not to shock them.
(imho)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture
kleenex
29333 pencils

I am going to agree with you...

AdsWriter 2504's picture
AdsWriter 2504
78 pencils

amazing.

picopalqlea's picture
picopalqlea
999 pencils

wow, are you guys serious? this is not that good at all. just a little below the average brazilian standards.

Themadartist1972's picture
Themadartist1972
325 pencils

the one done before for smoking is still better. the visual was more impressive than this one

Néstor's picture
Néstor
126 pencils

literal

ZappingLatam.com

ace85le's picture
ace85le
3939 pencils

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Alexandre Pons's picture
Alexandre Pons
2 pencils

The announcement is exactly for stimulating the safe sex. With protection.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

idea is transparently clear.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Gadkhom's picture
Gadkhom
2 pencils

Looks similar to this french canadian campaign too:
http://www.cocqsida.com/mediatheque/campagnes/le-sida-ne-pardonne-pas....

AlexM's picture
AlexM
131 pencils

They should have shot them there instead of combining two photographs. At least, could imitate light and settings. Good idea, but the execution could be more realistic.

Log in or register to post comments