March 2011

Print advertisment created by RGA, Brazil for CPD Prevention and Citizenship, within the category: Public Interest, NGO.

Aids kills. Be safe.

Advertising Agency: RGA Comunicação, Recife, Pernambuco, Brazil
Creative Directors: Alexandre Pons, Daniel Zago
Art Director: Alexandre Pons
Copywriter: Sergio Aires
Illustrator: NutsLocomotyva
Photographer: NutsLocomotyva
Additional credits: Tico Moraes

Comments (16)

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Highest Rated

ofband's picture
Activity Score 83

Excellent ! good idea, good execution ! Good position too ; )

You can do it !

tamer samy's picture
tamer samy
Activity Score 681


morse's picture
Activity Score 17775

It's good, but the church is better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sunfe2009's picture
Activity Score 19

so so....

MidasTouch's picture
Activity Score 1024

I don't like it. At all.
And the church, wtf. This kind of messages need to be subtile in order to warn people, to make them think; not to shock them.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture
Activity Score 47675

I am going to agree with you...

AdsWriter 2504's picture
AdsWriter 2504
Activity Score 78


picopalqlea's picture
Activity Score 999

wow, are you guys serious? this is not that good at all. just a little below the average brazilian standards.

Themadartist1972's picture
Activity Score 323

the one done before for smoking is still better. the visual was more impressive than this one

Néstor's picture
Activity Score 126


ace85le's picture
Activity Score 3935

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Alexandre Pons's picture
Alexandre Pons
Activity Score 2

The announcement is exactly for stimulating the safe sex. With protection.

bhuvneshwar.chd's picture
Activity Score 989

idea is transparently clear.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Gadkhom's picture
Activity Score 2

Looks similar to this french canadian campaign too:

AlexM's picture
Activity Score 131

They should have shot them there instead of combining two photographs. At least, could imitate light and settings. Good idea, but the execution could be more realistic.