March 2011

Aids kills. Be safe.

Advertising Agency: RGA Comunicação, Recife, Pernambuco, Brazil
Creative Directors: Alexandre Pons, Daniel Zago
Art Director: Alexandre Pons
Copywriter: Sergio Aires
Illustrator: NutsLocomotyva
Photographer: NutsLocomotyva
Additional credits: Tico Moraes

Comments (17)

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Highest Rated

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

For church, you could have used some boys... To be more relevant, you know.

Themadartist1972's picture
Activity Score 323

sex and church ? i am not sure. leave it for madonna

ofband's picture
Activity Score 83

sexual relation in church :o isn't that a sin ? but the act on coffin is a good idea.

You can do it !

morse's picture
Activity Score 17548

I quite like it but I can see why people could take offense. It's not about the church. It's about death.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
Activity Score 5403

Yeah, I thought of this too. I prefer the tombstone approach.

atb2005's picture
Activity Score 13557

Agreed. The original is nearly always better.

Winged's picture
Activity Score 23

Brilliant concept.....


lessismore's picture
Activity Score 251

The same, but in a room, and the coffin instead of the bed. That could be a winner.

MidasTouch's picture
Activity Score 1024

I like the link, the statues one!
Much more subtile!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

abake's picture
Activity Score 1264

Agreed, the church surrounding confuses the entire idea, but it's a good concept.

AdsWriter 2504's picture
AdsWriter 2504
Activity Score 78

I like the concept, I know it could be better.

ace85le's picture
Activity Score 3935

Doesn't work for me. For both ads they almost equate pleasure to death and make it seem like having sex itself will lead to death. Hello? You should encourage people to have safe (AND pleasurable) sex instead of not to have sex at all. Duh. To naked to be smart.


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Glut's picture
Activity Score 3935

obvious, lame

jatoba's picture
Activity Score 32

Muito bom! Acho interessante a forma chocante e literal de expor a causa. Chega de piadinhas, trocadilhos e pilhérias. Levou a sério. Parabéns! O mesmo vale para a peça da sepultrura.

mayii's picture
Activity Score 16


arpicsulo's picture
Activity Score 28

is not a fresh idea

Marko Gucunski's picture
Marko Gucunski
Activity Score 31

For church, you could have used some boys... To be more relevant, you know.