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Cox & Kings: Statue of Liberty
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Comments
Travel in time?
Agency: Saatchi & Saatchi, Mumbai, India
Executive Creative Director: Ramesh Ramanathan/Andy Greenaway/Joel Clement
Creative Director: Juju Basu, Hanoz Mogrelia
Copywriter: Luv Kalla
Art Director: Roshni Kavina
Photographer: Stock
We are all ignorants, but we don't all ignore the same things...
great work. won/nominated at cannes this year.
if its won.. tht means its nominated... isnt it?
although I like the concept I can't imagine that someone chooses travel agency based on how long they're in the business.
in RL these ads would flop big time.
for award shows - brilliant.
It is important how long they are in the business.
1. They have experience in what they do
2. It's unlikely they disappear with your money - they aren't fake
true.
but that would also mean:
1. you're just freaking number to them so they'll cram in any room available.
2. you don't get anything special for your money. just the same package that hadn't changed for years.
3. their experience is based on getting you for their deals (read: guide's personal deals with local restaurants, bars, rent-a-cars etc.)
now ask me what is my experience with big travel agencies with loads of heritage ;-)
Agree, there are pros and contras but I personally choose well-known agencies because (in my country) there are lots of scandals where fake, recently 'established' companies are involved.
so, to sum it up: screw travelling agencies - go alone. :-)
Yes, or buy your own house in Hawaii and get there with your private helicopter :)
Great ads. Super interesting photos.
Worthwhile message - they have some experience.
Benefit to potential customer - maybe they've learned a thing or two over the years.
The other two are fine, because they have pictures of travelers on them. This one is more suitable for magazine or newspaper ads which focus on events and not travels.
Idea is fragile
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