Cowffee

In Portugal coffee with milk is Café com leite. We’ve played with the words changing leite for latte, (milk in Italian and the name of the product). Similar words that permits the public to read coffee with latte and at the same time understand that we are meaning coffee with milk. This works disruptively funny in Portugal.

Advertising Agency: Adore Ativism, Lisbon, Portugal
Creative Director: Pedro Pires
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Illustrator: David Letras
Photographer: Heitor Estúdio Imagens
Post Production: Heitor Estúdio Imagens

Published: 
September 2007

11 comments

prozac_republic's picture
prozac_republic
196 pencils

Por que os portugueses tomam leite no supermercado?
Porque na caixinha diz: Abrir aqui.

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The Prozac Republic®

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The Prozac Republic®

bbqsaucerofllolyeah's picture
bbqsaucerofllolyeah

Por que os portugueses só tem chulé no pé esquerdo? Porque as mães deles diziam: "Lava esse pé direito meu filho."

fractalrene's picture
fractalrene
1504 pencils

I don't get the 'disruptively funny' part. This ad is forced and outdated. Im not saying that visual metaphors are out, but they have evolve to be more subtle and elegant. The postproduction work looks good though.

Guest's picture
Guest

boooooooooo... booo!

Guest's picture
Guest

why is it funny? i suppose because the machine inprint reminds of cow's udder :)

bright's picture
bright

Coisa feia a inveja!

soulbearer's picture
soulbearer
213 pencils

Axo piada pk qd digo em voz alta fico logo com sotaque do Porto.........Café com Latte...........lol

Guest's picture
Guest

Udders, people. Uddddddddeeeeerrrrrrrrrsssssssssssssssssss!!!!!!!!!

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

done before

carloscae's picture
carloscae
11 pencils

Why "think milk, say latte" ??? I'm a portuguese speaking person and didn't get it.

Mr. The Bear's picture
Mr. The Bear
243 pencils

"We’ve played with the words changing leite for latte"
So you read latte and understand it as leite.....think milk, say latte

Bear It

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