September 2007
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In Portugal coffee with milk is Café com leite. We’ve played with the words changing leite for latte, (milk in Italian and the name of the product). Similar words that permits the public to read coffee with latte and at the same time understand that we are meaning coffee with milk. This works disruptively funny in Portugal.

Advertising Agency: Adore Ativism, Lisbon, Portugal
Creative Director: Pedro Pires
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Illustrator: David Letras
Photographer: Heitor Estúdio Imagens
Post Production: Heitor Estúdio Imagens

Comments (11)

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Mr. The Bear's picture
Mr. The Bear
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"We’ve played with the words changing leite for latte"
So you read latte and understand it as leite.....think milk, say latte

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