Covergirl: Bold

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Director: Martin Bekerman
Copywriters: Leonel Fernandez, Augusto Herreros Casañe
Photographer: Machado-Cicala

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24 comments

morse's picture
morse
15028 pencils

Cool, but there is no relevance between the product and a word processor.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
Geimima
815 pencils

hook is better

life is a playground

Roshan Quintus's picture
Roshan Quintus
669 pencils

BOLD

bite me

atb2005's picture
atb2005
13567 pencils

@Morse

We've got a metaphor here. No one is suggesting that there's any real connection between a mascara and a word processor. "B", as you know, stands for "bold" and when someone says bold eyelashes they mean big eyelashes. So there's the message.

I like it. I know at first it looks as if it was done by students, not a top agency, but sometimes simplicity works best. I think this would be fantastic as a flash web banner. People would be able to click on "bold" which in turn would change the size of the eyelashes.

Carlos Garcia's picture
Carlos Garcia
846 pencils

I get the metaphor but i don't agree with you. This idea ain't simple. It's just a mash-up of elements. I don't like the word processor there, it ruins everything. The thought is good, the concept but the execution is miserable.

CG

Dzsoi's picture
Dzsoi
5268 pencils

I don't think you get the idea here. Using this cosmetic tool is as simple & fast as hitting bold button in MS Word.

Carlos Garcia's picture
Carlos Garcia
846 pencils

But i like YOUR idea. Make this a banner and you got my vote.

CG

AssassinX's picture
AssassinX
1329 pencils

Haha love it.

I always love to see something really original and I just found one here. This idea is a bit wkd and I dont know if it would work well but I just like the way they think about this product.

sintra's picture
sintra
699 pencils

New way of looking at this product , seems unfinished.

shahidali's picture
shahidali
4063 pencils

original and witty. hope the ladies like this visual pun. being a pessimist, i'm afraid that proposition cannot be overlooked.

shahid

Shingo's picture
Shingo
406 pencils

like it nice

mas.minhthu's picture
mas.minhthu
52 pencils

I guess this one is not quite suitable to be a print ad. The idea may be expressed better in motion.

I got nothing but a mind and a smile

raulbanderas's picture
raulbanderas
357 pencils

only people who knows about computer or word will get it

Adaddicted's picture
Adaddicted
3435 pencils

wow! love the details.

withalltherespects

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Good

capton john's picture
capton john
640 pencils

Liked the beautiful eyes.

Think, Act, Invent.
www.narendrakeshkar.com

shortafella's picture
shortafella
1055 pencils

nice one.

V's picture
V
76 pencils

scAry!

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool idea

Mantufayo's picture
Mantufayo
580 pencils

Make-up for designers?

bknowlden's picture
bknowlden
3647 pencils

nice art direction, but this is advertising for the sake of advertising.

Disco_eterno's picture
Disco_eterno
39 pencils

Great ! what is good about this ad is that it finds a similarity between two worlds that are very different. A new way to say something that is simple.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Just perfect.

Guest's picture
Guest

beautiful eyes!

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