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Bold

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Director: Martin Bekerman
Copywriters: Leonel Fernandez, Augusto Herreros Casañe
Photographer: Machado-Cicala

Comments (24)

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Highest Rated

Guest's picture
Guest

beautiful eyes!

morse's picture
morse
Activity Score 17510

Cool, but there is no relevance between the product and a word processor.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
Geimima
Activity Score 824

hook is better

life is a playground

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

BOLD

bite me

atb2005's picture
atb2005
Activity Score 13557

@Morse

We've got a metaphor here. No one is suggesting that there's any real connection between a mascara and a word processor. "B", as you know, stands for "bold" and when someone says bold eyelashes they mean big eyelashes. So there's the message.

I like it. I know at first it looks as if it was done by students, not a top agency, but sometimes simplicity works best. I think this would be fantastic as a flash web banner. People would be able to click on "bold" which in turn would change the size of the eyelashes.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

I get the metaphor but i don't agree with you. This idea ain't simple. It's just a mash-up of elements. I don't like the word processor there, it ruins everything. The thought is good, the concept but the execution is miserable.

CG

Dzsoi's picture
Dzsoi
Activity Score 8414

I don't think you get the idea here. Using this cosmetic tool is as simple & fast as hitting bold button in MS Word.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

But i like YOUR idea. Make this a banner and you got my vote.

CG

AssassinX's picture
AssassinX
Activity Score 1329

Haha love it.

I always love to see something really original and I just found one here. This idea is a bit wkd and I dont know if it would work well but I just like the way they think about this product.

sintra's picture
sintra
Activity Score 699

New way of looking at this product , seems unfinished.

shahidali's picture
shahidali
Activity Score 4069

original and witty. hope the ladies like this visual pun. being a pessimist, i'm afraid that proposition cannot be overlooked.

shahid

Shingo's picture
Shingo
Activity Score 408

like it nice

mas.minhthu's picture
mas.minhthu
Activity Score 52

I guess this one is not quite suitable to be a print ad. The idea may be expressed better in motion.

I got nothing but a mind and a smile

raulbanderas's picture
raulbanderas
Activity Score 357

only people who knows about computer or word will get it

Adaddicted's picture
Adaddicted
Activity Score 3435

wow! love the details.

withalltherespects

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Good

capton john's picture
capton john
Activity Score 640

Liked the beautiful eyes.

Think, Act, Invent.
www.narendrakeshkar.com

shortafella's picture
shortafella
Activity Score 1063

nice one.

V's picture
V
Activity Score 76

scAry!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool idea

Mantufayo's picture
Mantufayo
Activity Score 580

Make-up for designers?

bknowlden's picture
bknowlden
Activity Score 3647

nice art direction, but this is advertising for the sake of advertising.

Disco_eterno's picture
Disco_eterno
Activity Score 39

Great ! what is good about this ad is that it finds a similarity between two worlds that are very different. A new way to say something that is simple.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Just perfect.

Guest's picture
Guest

beautiful eyes!

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