mahi_dhk's picture
90 pencils

It's brilliant. love it....

paiduema's picture
45 pencils

Way to go Sabco Art ... :)

aancool's picture
90 pencils


Mtl Dave's picture
Mtl Dave
274 pencils

Very simple message shown in a very simple way. Nice.

GrandChamp's picture
97 pencils

Nic idea but i dont like the art direction

MADE in the USA's picture
MADE in the USA
434 pencils

Yes it’s a nice visual for ‘continuous coverage’ I like the B/W contrasts simplifying the message delivery rather than forcing it even harder in color.


moonlighter's picture
8 pencils

This is an excellent piece of communication for the intelligent mobile users (almost all mobile users who matter are intelligent today, I suppose!!)

Visually brilliant, treatment very good, copy just adds to the message for the comprehension of the uninitiated TA. The campaign is very very extendable and could go on and on like "Nokia - Communicating People"

Only, it waits to be seen whether the client or the servicing people have the vision to take it to it's otherwise prosperous destiny.

And yes, as a consumer, I do not agree that the copy is weak, and neither I agree that the art direction weak.

Kudos to the creative team!!

popdistortion's picture
1592 pencils

Great idea. They could have taken a better photo though. I reckon that they could have dropped the white box at the bottom as well.

jayansbond's picture
34 pencils

hello this same idea has done by o&m mumbai for hutch. and it ws iluustration.
thts the only difference. nothing more!!!

Bia's picture
25 pencils

Well it only means that great minds think alike..relax!..Did you not read the HOLY COW comment???

muraliduggineni's picture
104 pencils


murali duggineni

purnamanu's picture
6 pencils

i like it so much

drizae's picture
503 pencils

Awwww cool! Dammit, wish I'd thought of it.

Fail Harder.

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