Courrier international newspaper: Kennedy

Sensitive subject again, surely it'll offend some people.

France showing its lack of class again, surprise.

Good work, good insight.

Nice work, but almost certainly going to upset some people. Maybe they were going for the publicity?

Best of the series, but I still have to ask the question if there's an insight to this campaign or if it's just advertising hyperbole for the sake of it. Ps. Nice retouching on the car roof. I know my agency would've fucked that one up (along with everything else. ;) )

Actually, I find the ads moronic...
I suppose you could anticipate that riding around in an open car could be dangerous, but what would it have mattered if the Twin Towers were smaller? The point was to strike against the symbol, so it wouldn't matter how tall they were anyway. There's no logic there. Make your building shorter and muslim extremists won't be mad at you... WTF?
And the landing on the moon doesn't make much sense either, both russians and americans were in an open race to put the first man on the moon, what was there to anticipate?
Sorry, but the entire campaign fails in an epic scale if you ask me.

You are poor at Photoshop

You fail at Photoshop

why is it poor in photoshop? i really dont thinks so

ah, the French...will they ever learn some class?

Dear Timothée, whatever it is you anticipate learning from reading this comment, there is no way I can know what that might be at the time of writing.
I'll hazard a guess: that you are looking for semantic insight and lexical inspiration to help turn your campaign around.
If that is correct, I find it too heavy a burden, so will provide neither.

I lime these, people need to understand that history can easily be joked about without causing massive offence

Good retouching! esp the reflection of the front windshield

how does Saatchi & Saatchi sign off on this crap. The team should be kick out of advertising.

Enough said but how are they going to get out of this cage? Crawl under the glass through the door?

As a historic aside: the bubble top that could have been in place on this limousine (which you see in the picture) was a rain top. Plastic. Bullets could still have penetrated it, and it's use likely would not have prevented the assassination of JFK.

Urban legend has swirled for decades around the question of who had it removed and why JFK wasn't more strongly advised to use it, but the fact is it wouldn't have made a difference. -- And being a rain top, it was removed on that sunny day in Dallas as a mere practicality.

There may have been a conspiracy against JFK, but the bubble wasn't part of it, and would have prevented nothing. Am I repeating myself? It's because the paths of thought that flow throughout this series and inform it are so flawed. Clearly, they issue from an agency conference room full of lazy broke-dick comedians who can't be troubled to get up off the couch and learn anything about the real world.

The flag one was cute/silly; the wtc was in dubious taste; this one is just uninformed. That's looking like 1 for 3.

Great campaign! Congrats

Bad bad bad.....

Lol ...
good advertsiment!
Stop whining you big fat americans! ( that's an offence ;0 thougth i would be nice too give a example! )

Where's the concept of a Frenchman bending over with his lubed ass for Hitler?

Where is the one of de Gaulle bent over for Hitler?

Let's be honest about this series: Chinese campaigns for sunroofs have been better thought-out.

I suppose the idiots that designed these ads would not think them so wise and funny if their wife, husband, son, daughter or parents had been in those buildings. Offended? You bet! The French haven't been around to help anyone but themselves on anything. Too busy drinking, smoking and making cheap, overpriced perfume I guess. Killing innocent people is never funny, wise, strategic or anything else. Get the lead out and do some REAL work will ya?

PO'd American

Children!!!
Great to see ads still pushing the envelope.

Bad Photoshop work! A car roof without any shadows...