Courrier international newspaper: Kennedy

Learn to anticipate
Courrier international

Advertising Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Published: September 2010

Related videos by Shutterstock

33 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Sensitive subject again, surely it'll offend some people.

Guest's picture
Guest

France showing its lack of class again, surprise.

Shawali's picture
Shawali
8395 pencils

One more anonymous troll, surprise...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

yeah, USA look good in the world today too...

Martijn's picture
Martijn
1900 pencils

Good work, good insight.

AdsofChina's picture
AdsofChina
99 pencils

Nice work, but almost certainly going to upset some people. Maybe they were going for the publicity?

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

Best of the series, but I still have to ask the question if there's an insight to this campaign or if it's just advertising hyperbole for the sake of it. Ps. Nice retouching on the car roof. I know my agency would've fucked that one up (along with everything else. ;) )

Guest's picture
Guest

Actually, I find the ads moronic...
I suppose you could anticipate that riding around in an open car could be dangerous, but what would it have mattered if the Twin Towers were smaller? The point was to strike against the symbol, so it wouldn't matter how tall they were anyway. There's no logic there. Make your building shorter and muslim extremists won't be mad at you... WTF?
And the landing on the moon doesn't make much sense either, both russians and americans were in an open race to put the first man on the moon, what was there to anticipate?
Sorry, but the entire campaign fails in an epic scale if you ask me.

Jotacef's picture
Jotacef
219 pencils

ha ha ha haa! hey man, i hope you got the message.

Roger Keynes's picture
Roger Keynes
5498 pencils

Some people just aren't meant to get messages. ;)

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Look on the bright side Guest | Wed, 2010-09-08 08:00.
It's not too late to get back into Accountancy.

Will Think for Salary

Guest's picture
Guest

You are poor at Photoshop

Guest's picture
Guest

You fail at Photoshop

Guest's picture
Guest

Seriously?? Looks great to me.

Cheerriiee's picture
Cheerriiee
952 pencils

why is it poor in photoshop? i really dont thinks so

Guest's picture
Guest

ah, the French...will they ever learn some class?

Guest's picture
Guest

ahah.
USA is DEFINITELY the very last country than can talk about class, please ...
Ad funny but too much, I agree, cause can hurt some.
If you will just stop with your obvious inside job, the rest of the world wouldn't hit on you so bad ....

Guest's picture
Guest

Who's saying such a cliche ? An Englishman with a class ?

Anonymous Author's picture
Anonymous Author
1541 pencils

Dear Timothée, whatever it is you anticipate learning from reading this comment, there is no way I can know what that might be at the time of writing.
I'll hazard a guess: that you are looking for semantic insight and lexical inspiration to help turn your campaign around.
If that is correct, I find it too heavy a burden, so will provide neither.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

I lime these, people need to understand that history can easily be joked about without causing massive offence

dthlb72's picture
dthlb72
545 pencils

Good retouching! esp the reflection of the front windshield

Guest's picture
Guest

how does Saatchi & Saatchi sign off on this crap. The team should be kick out of advertising.

Guest's picture
Guest

Enough said but how are they going to get out of this cage? Crawl under the glass through the door?

Billoughsby's picture
Billoughsby
5091 pencils

As a historic aside: the bubble top that could have been in place on this limousine (which you see in the picture) was a rain top. Plastic. Bullets could still have penetrated it, and it's use likely would not have prevented the assassination of JFK.

Urban legend has swirled for decades around the question of who had it removed and why JFK wasn't more strongly advised to use it, but the fact is it wouldn't have made a difference. -- And being a rain top, it was removed on that sunny day in Dallas as a mere practicality.

There may have been a conspiracy against JFK, but the bubble wasn't part of it, and would have prevented nothing. Am I repeating myself? It's because the paths of thought that flow throughout this series and inform it are so flawed. Clearly, they issue from an agency conference room full of lazy broke-dick comedians who can't be troubled to get up off the couch and learn anything about the real world.

The flag one was cute/silly; the wtc was in dubious taste; this one is just uninformed. That's looking like 1 for 3.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JavierGarza's picture
JavierGarza
150 pencils

Great campaign! Congrats

Guest's picture
Guest

Bad bad bad.....

Guest's picture
Guest

Lol ...
good advertsiment!
Stop whining you big fat americans! ( that's an offence ;0 thougth i would be nice too give a example! )

Guest's picture
Guest

Where's the concept of a Frenchman bending over with his lubed ass for Hitler?

Guest's picture
Guest

Where is the one of de Gaulle bent over for Hitler?

Billoughsby's picture
Billoughsby
5091 pencils

Let's be honest about this series: Chinese campaigns for sunroofs have been better thought-out.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I suppose the idiots that designed these ads would not think them so wise and funny if their wife, husband, son, daughter or parents had been in those buildings. Offended? You bet! The French haven't been around to help anyone but themselves on anything. Too busy drinking, smoking and making cheap, overpriced perfume I guess. Killing innocent people is never funny, wise, strategic or anything else. Get the lead out and do some REAL work will ya?

PO'd American

Roger Keynes's picture
Roger Keynes
5498 pencils

Children!!!
Great to see ads still pushing the envelope.

Will Think for Salary

Guest's picture
Guest

Bad Photoshop work! A car roof without any shadows...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments