Courrier international newspaper: 9-11

Learn to anticipate
Courrier international

Advertising Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Published: September 2010

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129 comments

Guest's picture
Guest

I can see all the americans getting pissed because of this ad. But you know what, I like the approach of the campaign.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Ditto ;p me too.

atb2005's picture
atb2005
13567 pencils

Please explain what this image communicates. Maybe it's something different from what I gather.

Guest's picture
Guest

I think it communicates that being informed prevent tragedies. Why do people begin by thinking it"s disrespectful ?

Guest's picture
Guest

Because it's making light of a recent tragedy? Because it's clearly trying to be funny and yet the joke isn't particularly well-crafted? (The Kennedy one is the closest to being on-target--no pun intended.) Because it's exploiting a tragedy for profit? It's not like this is a cautionary tale, they're trying to make this funny. Which would be okay if they were succeeding, but they're not. You can get away with a *lot* more in a joke if the joke is actually good.

Guest's picture
Guest

Recent tragedy?! its been like what,, 9 years, get over it. I am American and i know this day was a horrible one, but people really need to stop complaining about stuff like this.

Guest's picture
Guest

Tell the families who have lost love ones to the 9/11 tragedy, (In your words) to 'get over it'. These ads are offensive simply because a life & lives were taken unexpectedly, by people with no other reason; then to fufill some sick, twisted, & selfish veiw of how they believe things should be done. Hey, I'm all for individual rights & the passionate beliefs of human beings! But, once you decide to take innocent lives for a cause that you think should be heard; you have went too far and, you have destroyed any attempt at making a statement! The only statement that has been made for the individuals involved in these haynes acts is; "MURDERER".

Guest's picture
Guest

Recent? It is almost 10 years ago!
And still the US hasn't learned from it so it could happen any time again.

Guest's picture
Guest

And still the US hasn't learned from it? Terrorist blow up buildings killing thousands and America was supposed to learn what?

Guest's picture
Guest

You're just a horrible person if thats what you think..

Guest's picture
Guest

you like the approach?....then youre an ass.

im not just american but i was born and raised in new york city. i was here when it happened. i spent the day wandering the streets with hundreds of thousands of others, wondering if the world was ending. i grieved at 3 of my friends and 2 of my neighbors funerals. i began to question my very existence.

there are certainly clever/antagonizing ads out there....but this is way too far.

how are they going to top this? a good old fashioned holocaust joke?

Guest's picture
Guest

Yea I agree.
Obviously shock value is what they're going for but this is an unacceptable solution.

Guest's picture
Guest

3000 deaths vs 6million...

a little different.

but yes, possibly in poor taste.

charlesmdg's picture
charlesmdg
8 pencils

Jeez ... This has nothing to do with being anti-american, anti-new-yorker or whatsoever ...
No one in this ad is questioning wherever or not you have been hurt by what happend that day...
Your way too involved to be able to judge this ad.

Personally, i think this one and the one on the moon or the two best.
I like the idea, which in my opinion that "Courrier International" is kinda able to analyze and see what other cant, and i mean it in a journalistic kinda way of course.

Guest's picture
Guest

world doesn't end at New York buddy. You guys still need a wake up call. Every day greater tragaties occur, many of which are thnaks to your great nation. Not everyone thinks you're the middle of the unvierse. I am sorry for your loss, but you should have anticipated that.

Keep questioning. If only you American's questioned your own ways as much as you bugged everyone else.

Guest's picture
Guest

very well put. Unfortunately no lessons have been learned from this great tragedy and America continues to caus tragedies worldwide on a daily basis by continued BLIND support for the Israelis and continued meddling in other countries affairs and governments without any cultural understanding or respect of other nations or beliefs.

Guest's picture
Guest

End of the world ? What about Pakistan today ? Or even Katrina a few years ago ?

Guest's picture
Guest

Gee I wonder why. Stupid Americans, eh laddy?

Guest's picture
Guest

What approach is that?

Guest's picture
Guest

Yes, if people read more news they'd build smaller buildings, everyone who read up knew 911 was coming! The people that died in the twin towers were fools, right? I mean, seriously, they walked into their own deaths because they didn't read that news outlet who totally would have told them they were going to die!This is terrible scam, distasteful, and also a crap ad campaign / idea / execution.

Guest's picture
Guest

Why? What are they trying to say about their company [a weekly newspaper] and anticipation? What is this campaign then?

Guest's picture
Guest

And it did, so...?

Really, who cares, great ad, bad photoshop.

Nobody really cares about the gringos, cause they really don't care about the rest of the world.

Guest's picture
Guest

The approach of the campaign is not unlike the approach of hijacked planes by terrorists into New York, killing THOUSANDS of American AND foreign nationals. Classless. Brutal. Fanatical. Uncaring. This disrespects every American INCLUDING American Muslims. All this for an advertisement. Money. Americans are perceived as money hungry, well welcome to the bank vault Frenchy.

Guest's picture
Guest

That is just low! It is totally offensive. I agree, the big idea is great, but the fact that they used TWO tragedies to execute it is inexcusable. There's so many better events they could've done (I think the soviet moon landing one is good).

Martijn's picture
Martijn
1900 pencils

I agree on this one. They have a good 'big idea' and they don't need to ad that shock factor.

Guest's picture
Guest

Would you mind explaining to me what the "Big Idea" is. Anticipating completely unexpected events? Is that the idea. What does this company do? Are they a risk mitigation service? Do they help companies plan for the unexpected? What would consumer's hope to understand from this advertisement other than the fact that the company has a bit of a twisted sense of humor about horrific events.

Martijn's picture
Martijn
1900 pencils

It's a French news magazine with articles from around the world. They target French speaking people so it's not really important for them what American think about it. I understand that, as a person, you might be offended, but as an advertiser you have to recognize that there is a nice, campaignable, idea.

They picket 3 big events in the last 50 years and they where all American related. Shows how important your country is.

Guest's picture
Guest

The statement is precisely thaht **good** information makes no event is "unexpected".

And basically, in France, a lot of people thinks the tragedy of 9-11 (as a real terrorist act) is a resultant of a preexistant political situation.

This ad don't aim at american public, which have a huge part which seems to think different (or to have not the same informations).

(Pardon my english.)

Guest's picture
Guest

Guest, this idea is not good. It is cliche.

atb2005's picture
atb2005
13567 pencils

@guest

I, as an American, am getting pissed for one more reason.. What they are trying to say with this particular image is that the Twin Towers should not have been that tall.. and that would have prevented the attacks?? Bollocks. And yes, reminding people (Americans) of that extremely painful event is very insensitive... especially when you make a downright silly proposition which only serves to trivialize a very serious matter (as if the architects knew one day planes would fly into the towers).

Guest's picture
Guest

The terrorist hit the Pentagon and that building isn't high. Totally offensive.

Guest's picture
Guest

this is not cool

Guest's picture
Guest

this makes ZERO sense.

Guest's picture
Guest

In poor taste...could have found other images to get the point across....totally expected from the french....

Guest's picture
Guest

This whole campaign is just completely offensive (minus the soviet flag ad). And again, why bring up the tragedies in America's past for an international magazine. These images will only cause pain. How can you not take into account the emotions of anyone who is connected to either of these horrible events when moving forward with an ad. How insensitive do you have to be to even suggest that through the possible anticipation of the builders, the twin towers may have been saved. It is rude and offensive and, to be honest, so so lowbrow.

www.markyb.tumblr.com

Guest's picture
Guest

This is pathetic. On so many levels.

Guest's picture
Guest

Absolutely awful. Soviet moon landing = clever. This is just terrible.

Guest's picture
Guest

I'm American, and while there's plenty to get pissed about around here, this is just another ad attempting to garner press with shock value. It's got borrowed interest, dated topical reference and over-promise. The trifecta of mediocrity.

Guest's picture
Guest

To one up this they need to have holocaust Jewish prisoners holding a few uncooked baked goods in a Nazi encampment.

"Learn to Anticipate"

Guest's picture
Guest

What an ignorant ad.

sloppy4's picture
sloppy4
1496 pencils

hey france, shouldnt you be on strike?

Guest's picture
Guest

What I get from this photo is that it's being insinuated that the airplanes accidentally crashed into the towers. Are we ignoring the technicality that the events of 9/11 were deliberate? I don't see how reading a magazine would have saved those lives. I'm pretty sure whatever's in their ink wouldn't change their minds or prepared us for something so big.

Guest's picture
Guest

Absolutely Brilliant!

Guest's picture
Guest

HAHAHA! it's ads like this which make people bend over the table to do retarded online shit!

Guest's picture
Guest

2,996 people, each of which had a family and friends, died here. Died suddenly, and without reason or fault of their own. So yes, I am highly offended. Not so much as an American as I am as a person.

Guest's picture
Guest

This ad is incredibly offensive and downright disgusting.

Guest's picture
Guest

Not surprised. Tastelessness and anti-Americanism sells big in paranoid, irrelevant Europe.

Guest's picture
Guest

Why do all of their adverts have an American slant? Moon, Kennedy, 9/11? Hmm seems a bit f-ed up that they would focus all of their advertising mojo towards Americans being able to predict tragedies or not accomplishing historic feats. How about one where the Maginot Line actually works? Learn to anticipate this.

Guest's picture
Guest

the death of thousands and heartbreak of many thousands: what could POSSIBLY be wrong with making a buck off THAT?

Guest's picture
Guest

Look at the two planes crossing the sky, and how the towers are much shorter than in normal photographs (IIRC). Therefore, it's saying 'read the Courrier, and you'll know when to magically remove a few floors from your buildings so that planes fly right over them.'

This is stupid on a downright surreal level. Is this part of a series? Maybe show New Orleans under a glass bubble, or a Rwandan village protected by military-trained Pokemon. What other disasters and horrors could be prevented with some foresight and impossible solutions?

So, would it be fair to depict Paris with an impenetrable wall around it in order to prevent Nazis from occupying the City circa 1940?

Guest's picture
Guest

yep this is harsh

Guest's picture
Guest

Next one should be a group of Nazi soldiers storming Paris with "Learn to Anticipate". Fucking French.

Guest's picture
Guest

I LOL'd.

Guest's picture
Guest

The date on the chalkboard says April, 1940. French children are studying German; preparing for the May 1940 Nazi invasion of France. Learn to anticipate.

Guest's picture
Guest

This is extremely offensive. Definitely, boycotting Courier and any other company that uses this adveritising agent. May a plane fly into the ad agency.

Guest's picture
Guest

I SMELL FREEDOM!

Guest's picture
Guest

This ad is completely ridiculous. If this is true and not a hoax, Saatchi should be ashamed of themselves for trivializing such an event. I hope the entire world bashes the hell out of this client for trusting such a moronic agency to produce this. What the hell did they hope to achieve. The message as it stands is "Learn to anticipate the most unimaginable event ever."

What's next, an image of Paris during WWII with a detour sign written in German pointing away from the city. Give me a break.

What a crock. I think atb2005 said it best. This ad pisses me off.

Guest's picture
Guest

Both ads in the series take a poke at the US. Plus a hack just out of art school line about anticipate for a medium that is out of date.Y eah the French are real good at anticipating see. WWI and WWII. Pompous morons.

Guest's picture
Guest

I hate America and even I feel this is totally classless and insensitive.

It's not even clever.

Guest's picture
Guest

Una de las cosas que me encantan de esta polémica es que les muestra a los estadounidenses (porque americanos somos de Canadá a Argentina) que las tragedias duelen mas cuando el mundo se dedica a restregártelas en la cara y en verdad sé de tragedias porque en Colombia tenemos una cada día.

Así que ya superen las torres. Buen aviso Francia.

Guest's picture
Guest

No creo que Estados Unidos trata de trivializar tragadies Columbia por convertirlos en parte de una campaña publicitaria. No es como si hacer comerciales y anuncios impresos que dicen "Compra el coche porque si es lo suficientemente bueno para los cárteles de la droga, entonces es lo suficientemente bueno para ti!"

Hiperion's picture
Hiperion
3138 pencils

¿Para ti superar la pérdida de una hija es reírte de ella?
Perdí a mi cria de 4 años en una de las torres. DEJA DE DECIR ESTUPIDECES, TONTO DEL CULO.

Guest's picture
Guest

The concept is a poor visual solution, and poorly retouched at that.

Guest's picture
Guest

Malheureusement, le grade le plus bas que je puisse donner c'est une star.
Sadly the lowest grade I can give this is 1 star.

Guest's picture
Guest

I'm mildly confused. Was the creator supposed to envision the attacks when he started planning the buildings in the 60's? What are we anticipating?

AdsofChina's picture
AdsofChina
99 pencils

Uh-oh...this is extremely insensitive. French agency as well.

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

Probably being insensitive here, but the ads offend me more for how downright stupid they are than for the shock value (which I just find in poor taste).

Guest's picture
Guest

Everyone involved with this ad should be embarrassed. The creatives, the cd, and the client. It's one thing to produce a bad ad. It's another thing entirely to publicly show that you have no class and no taste. This ad is completely insensitive. With a "concept" like that, you could come up with hundreds if executions. This is not only easy, it's cheap. I'd be embarrassed to have my name up in the credits...it's essentially pointing a finger at yourself and saying "not only am I a hack, but I lack a certain level of taste, sophistication, and decorum." All involved should be ashamed.

Guest's picture
Guest

Why not do something with Hitler and the holocaust? I mean if we're implying "people should have known" then let's go back and correct all the world's tragedies... maybe the company could also do something with rewriting history... French-American war. It seems the only French victory is in the French Revolution when they were fighting among themselves.

Guest's picture
Guest

Perhaps their next "Learn to Anticipate" ad should be a map of the Maginot Line?

Guest's picture
Guest

Right On!!!

Guest's picture
Guest

was this really published somewhere? I find it hard to believe that anybody actually picked it up

Guest's picture
Guest

ugh totally typical of the French. Blatant ant-american trash disguised as a creative execution.

Anonymous Author's picture
Anonymous Author
1541 pencils

Error 404: this comment could not be displayed.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

I want verification that a) this is an actual commissioned ad. which I highly doubt and b) the people listed were actually involved. even as a spec project it'd be insanely stupid to let something like this out. I'm pretty they even misspelled the name of the creative director. Fishy.

Guest's picture
Guest

Cheese eating surrender monkeys!

dthlb72's picture
dthlb72
547 pencils

I think this is like a boy playing with matches, naive and doesn't know what's the outcome... The idea behind it is down right stupid.

Guest's picture
Guest

I bet the agency didn't anticipate all the furious comments.
'Learn to anticipate that, France!"

thedesignaddict's picture
thedesignaddict
5202 pencils

"Learn to anticipate."

Let's hope that the creatives involved in this campaign have anticipated that they won't be sending their CV's to the USA anytime soon.

andyStock's picture
andyStock
666 pencils

Maybe they should have used an image of the battle of Trafalgar, or of the French surrendering to the Nazis.

"Learn to Anticipate"

Guest's picture
Guest

fully agree

Billoughsby's picture
Billoughsby
5091 pencils

Another instance of agency work being on equal intellectual and spiritual footing with the lowest anonymous internet hit-and-run troll.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dsklan's picture
dsklan
1927 pencils
Guest's picture
Guest

Why is it that every year, right before 9/11, we get a tasteless new 9/11-themed advertisement?

Guest's picture
Guest

above all this is just a bad execution. how can you anticipate a terrorist bombing. I give this one a D- using shock value instead of clear thinking is hack work.

Guest's picture
Guest

This entire campaign is ridiculously anti-USA. Kennedy, 9/11, and the moon landing? If anything, Courrier has presented themselves as a heavily biased news source: comparable to Fox in the states.

Guest's picture
Guest

For all of you offended by these images - what are you going to do about it? Simply b*tch on the internet? Why not write to Saatchi & Saatchi and let them know how you feel. Then, if you're still offended, why not write to Saatchi & Saatchi's other customers and let them know how you feel about their advertising agency.

Guest's picture
Guest

The real irony here is that the builders of the twin towers DID anticipate a plane-strike on their buildings, and built them to withstand a hit from a 737-sized aircraft. Think about that, won't you?

brookjohnston's picture
brookjohnston
296 pencils

I don't know what you guys are moaning about - the idea here is very clear: reading French newspapers prevents terrorist attacks.

Duh.

Guest's picture
Guest

to the guest that referenced fox news as biased-yes, it stands out because the rest of he msm leans so far left. do you prefer no differing pov? with just one state controlled cnn, msnbc, abc, nbc...? scary thought.

as far as the campaign is concerned, too many flaws to list, but many intelligent people have done a nice job of pointing them out.

Guest's picture
Guest

To the Courrier International Newspaper: How many floors does the Pentagon have? FIVE floors above ground plus two basement levels.......Let's see that "what if" comical picture you idiots at Saatchi & Saatchi, France, Creative Director: Cristophe Coffre, Art Director: Arnaud Van Den Abeele, Copywriter: Timothée Gaube....progressives like you love to imagine what would have been but they never comprehend what is or what could be, no common sense, no Murphy's law mentality, just plain educated idiocy...I'll be the one laughing next when you create a picture of your streets widened by 25 lanes, so wide that millions of Muslims can pray in your streets; after they shut down your cities and take away all your rights to publish this story (wouldn't want to offend Sharia Law now would we?) Idiots all of you!

Guest's picture
Guest

Now I can add the French Flag to my Koran burning party on 9/11!!!

Guest's picture
Guest

Yes, ridiculing a tragedy right before the 9 year anniversary of it is great indeed.

Guest's picture
Guest

Sorry for those lame guys that believe America is the center of the Universe, BIG HELLO for you fellas, this is a FRENCH AD, in France as in the rest of the world, this is funny, we really don't feel ashamed about "the one time, some body hit you" do you remember, Vietnam, Afganistan, Irak, and all those times when America did not care about hurting and killing people, so please, we all enjoy an ad like this, it would be totally unappropriated in America, but agin is a French Ad, by the way did I mention, that french people kinda hate americans? As the rest of the world does...

Guest's picture
Guest

Outrageous.
Disgraceful.
Ignorant.
Insensitive.
Provocative.
Polarising.
Great ad.

Guest's picture
Guest

Ditto.
Ditto.
Ditto.
Ditto.
Ditto.
Ditto.
Doesn't increase sales. You ad people need to start realizing that you're not "artists." Your job is to sell product. Period.

Guest's picture
Guest

This is most upsetting due to the fact that it is practically saying that is we had anticipated and built the twin towers shorter, then the hijacked planes would have missed...

Awesome guys. I don't care if you are anti or pro American, it's very distasteful to create this ad, especially so close to the anniversary.

Guest's picture
Guest

so cool

Guest's picture
Guest

This may be offensive to some. Ok, actually it's offensive to some. But what is even more impressive is how so many here just focus on the size of the buildings in the ad. You are missing the point. Avoiding 9/11 wasn't about designing shorter edifices but about being conscious of what international politics can carry. What goes around comes around. And having a larger critical perspective (that's what Courriel international is actually selling) may help to see it coming and prevent it.

Guest's picture
Guest

but did the ad communicate that? no. it communicated the size of the towers would have made the planes miss the towers.

Guest's picture
Guest

I still think these ads are poor. So a French ad agency decided to base their campaign around taking cheap shots at the United States, oooh, hooray. There are plenty of ways to suggest that a magazine is intelligent and thought provoking without appearing gradeschool about it. See The Economist.

Guest's picture
Guest

the french should remember who cam e in and rebuilt there country after world war II maybe if those plans had flown into some french buildings they would feel differently 9/11 is a day that will never be forgotten wether it has been 9 years or 109 years these ads are very offensive to me who saw those buildings being built and then coming down. the french should be ashamed of themselves

Guest's picture
Guest

Remember there were children in a day care. How would anyone of you who said you do not mind this ad feel if your son or daughter died that day. It is not about the message it is about not being creative enough to come up with something tasteful to get your message across. If they want to talk about being prepared, and pick on americans, try apollo 13. There was a tragic event that had a positive outcome. I am sure that something could have been done there. This is sick. The death of one is as important as 6 million, and none should be exploited to make money. Whether it is 9 years or 900 it should not happen. We are not always right and we are not always wrong, either way though I am proud to be an American!

Guest's picture
Guest

Dear fools who approve of this pathetic ad,
please note that one day soon when you are all bowing to Mecca under the sword of Islam,you'll be praying for us Americans to come save your a$$es again...

Guest's picture
Guest

aww look who are offended now

Guest's picture
Guest

well, Frenchi, let's talk again in another 5-10 years:)

Guest's picture
Guest

On a professional level, I think the ad is quite good. It gets noticed, and creates reaction and discussion.
It does not matter if it is tasteless, Its about selling newspapers, and capitalism (and other -isms alike) do not care for taste.

And the ad is to the point; this is about one of the events that particularly shaped the past decade, so for a newspaper that is focused on getting
foreign point of view to french readers, I think that in that, the ad is much stronger than the moon one. (The moon one is very good in its own, that the posture of the astronaut is perfect.
You can see him think oh damn, they beat us to it.)

Overall, after reading the reactions:

When it comes to taste or moral standards, it's always surprisiçng to see how americans seem to rate themselves higher then the rest of us.
In the 14.26 reaction, guest forgot to mention, between death of 1 and death of 6 million the death of 2000, and of the 10ths of thousands of victims in Irak who didnt ask for anything.

US has been the mayor superpower from 1918 till now. You dont be a superpower with moral standards that get in the way.
Ask the relatives of those who dared have left-wing ideas in central america. Then it was lefties,today its the muslims, whos next?

We bring you the good, better like it, if not we bomb you as and take your gas...

Guest's picture
Guest

We rate ourselves "Higher" than you? Sounds like you suffer from a lack of confidence or maybe it's just an innate knowledge of your own lack of self-worth. Who's next? Ask the Gypsies in France. Oh wait, there are no more Gypsies in France...

Guest's picture
Guest

"...americans seem to rate themselves higher then the rest of us."

I don't know, we just really like ourselves for some reason.

"US has been the mayor [sic] superpower from 1918 till now."

Oh yeah, that's why.

P.S.

This ad is bullshit, anyone that thinks it's okay in any respect is an asshole and as an American I think said people should go fuck themselves. The justifications these people tout are just as immoral; e.g. "Americans deserve it cause they don't have a clean history themselves," "3,000 deaths doesn't compare to other tragedies in history with a higher death count," "It's been nine years, get over it."

To argue the aforementioned generalizations I've seen in these comments in respective order:

1. We deserve it? Great, I'm sure all of us that died that fateful day nine years ago deserved it. I don't care if somehow all the Americans that died that day were directly accountable for anything heinous this great country has done: it's not right.

2. 3,000 deaths is comparable to one or a million. There's no justifying the murder, there is no number we reach that makes this any less worse than it is.

3. I won't get over it, there's no reason to ever "get over it." Sure time heals all wounds: what we feel now is different than what we felt nine years ago to this day, but scars remain. What we feel now is different, but no less powerful, just manifested from sadness and anger into something more awesome that we believe. If you don't empathize then you can't understand and I can't put it into words.

Knowing there are people here and elsewhere that think 9/11 can be made light of is disgusting. The lack of respect shown is one thing, the lack of humanity in these people is something else altogether that's just pathetic.

P.P.S.

On September 11th, 2001 in New York City three Frenchmen also lost their lives because of the attack. I don't think them, or the people they had to leave behind would think lightly of this either.

Billoughsby's picture
Billoughsby
5091 pencils

DeGaulle much?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

So bad.

Guest's picture
Guest

Worst of the three. Not only because we should stay away from 9/11 ads, but because it doesn't make sense. The planes would have aimed at another building or aimed lower.

Guest's picture
Guest

I think these ads are great!

altmtl's picture
altmtl
2 pencils

These ads are great :)

Guest's picture
Guest

French people need to take a bath...they can't see the real world past their own stink...learn to anticipate!

Guest's picture
Guest

The French always try to push their opinion, and yet histury always proves them wrong. God Bless the USA.

Guest's picture
Guest

These images are made to think not to react directly on emotions. This is just a trap for fools.

The many comments suggest that the trap worked well ...

Hello from France.

Vince Taylor

Guest's picture
Guest

"Guest | Sat, 2010-09-11 15:44

"The French always try to push their opinion, and yet histury always proves them wrong. God Bless the USA."

Do you mean like for the hidden mass destruction weapons in Irak?

Guest's picture
Guest

This is as funny as a Jewish Holocaust ad.

Guest's picture
Guest

These are bads.
They tried to make something "funny", or "clever", but there is a huge leak of talent. Thoses creatives are obviously really really juniors...They tried but they felt. If I were them, I won't but that crap in my portfolio. N'importe quel DC digne de ce nom vous dégagera avec un coup de pied au cul.
This make no sense, this offensive and bad provocation. Vous êtes totalement gratuit dans cette campagne...
If you want to try to be outrageous, don't forget to be clever. This is dumbshit.

Guest's picture
Guest

Apparently it's the French who are misinformed. 911 was an inside job from the get go. The American government had been informed the whole time!

Guest's picture
Guest

I do think it is distasteful. But regardless, I think it is a weak idea and an extremely BORING headline. I think the art director and writer should have been in the trade center 9 years ago.

Guest's picture
Guest

"Guest | Mon, 2010-09-13 10:18

Apparently it's the French who are misinformed. 911 was an inside job from the get go. The American government had been informed the whole time!"

One of the most interesting views. If this point is true, the ad could be indeed irrelevant.

Guest's picture
Guest

I think this ad is totally offensive and is as act of war. You Yankies should be bombing Paris as we speak......... Oh hold on France doesn't have oil.
It's just an ad guys get over it

Guest's picture
Guest

If they would use, let´s say, the TITANIC, well, i think nobody would get upset. the think that makes this a bad taste ad is the fact that this event is just to recent (9 years are just not enough), and the implications that it brings (american pride, hate for them, and so on).

anyway, the idea is not new tough, i saw this kind of idea before.

Guest's picture
Guest

do you anticipate with your architecture? is it the best way saatch has found in terms of underlining learning anticipation??

velle's picture
velle
1550 pencils

I can't decide if an ad creating so much controversy is a good thing. or not.

Guest's picture
Guest

i'm an american. you're a dick for making this ad.

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