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Highest Rated

biabitch's picture
biabitch
Activity Score 298

"are you a fat.."

?

pabloaotw's picture
pabloaotw
Activity Score 235

Where is the idea?

andrej dwin's picture
andrej dwin
Activity Score 937

gotta be "a cultural thing" as they like to say when people don't get ideas from latin america or asia :-)
guess the idea is if you're fat, eat this food.
and the pictures should be funny. which they aren't really.
hmm... gotta be cultural :-P

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Guest star's picture
Guest star

Time to go for Zero Trans Fat & Zero Cholesterol?

jeeez, his belly just reached the perfect size to hold the chips bowl on a level with his chin.

kc_brock's picture
kc_brock
Activity Score 703

check out the credits.
8 creatives to come up w/ 3 ads making fun of fat people.

yeesh.

rd

Blessilda Mok's picture
Blessilda Mok
Activity Score 117

Done a hundred times.

Thin idea. Obesely-laden credits.

brojmson's picture
brojmson

osama bin laden?

PP's picture
PP
Activity Score 66

zero.

DDBill's picture
DDBill
Activity Score 120

....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

CC3's picture
CC3

GONG

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

The visual doesn't fulfill the copy. Why is it time? Just because he's fat? Have him breaking the couch or something - wouldn't make these much better, but at least there'd be a better link to the line.

sold's picture
sold
Activity Score 3305

waist of money and time

Blessilda Mok's picture
Blessilda Mok
Activity Score 117

Making fun of fat people isn't funny.

Making an ad that has no brand character isn't funny.

Making an ad with with a slim idea isn't funny.

Making an ad that simply pontificates is the worst.

freakjesus's picture
freakjesus

are you a fat, blessilda?
don't get me wrong but seriously, the only good thing about this campaign is the fact that they're making fun of fatties.

biabitch's picture
biabitch
Activity Score 298

"are you a fat.."

?

kevin goh's picture
kevin goh
Activity Score 8

The credits are obese.

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