Cottees: Pullover
One part of your childhood the kids will love.
Advertising Agency: DDB, Melbourne, Australia
Creative Director: Grant Rutherford
Art Directors / Copywriters: Michael Davey, John Akritidis
Photographer: Hugh Peachey
Published: August 2008



7 Comments
i like it. the product shot looks yummy and the sweater would win an ugly sweater contest.
it was published with that line?
funky.
Nice idea. But the 'your' in the line is redundant. It suggests kids loving MY childhood.
I think that's the point. The product is something the parents loved in their own childhood and want to share with their kids. Just like their favourite old sweater.
"The one thing kids will love to remember"
*****
SJB
I dont get it