Costa Sunglasses: Tarpon

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster
Published: June 2011


charlottebree's picture
84 pencils

Are those fishes made out of sunglasses? Props people. Props.

What the hell is the copywriter doing in the credits by the way?

niniasufle's picture
407 pencils

copywriters can have ideas too :)

dean viii's picture
dean viii
1676 pencils

exactly. good writers think visually, too. only a prima donna AD would make a stupid comment like that above.

Nike Diesel's picture
Nike Diesel
13389 pencils

All comments above are ignorant.

And, I would rather say that we are all Creatives > some specialize in the field of Copywriting, others Art Direction.
Whether the team consists of CW+CW, AD+AD or Copywriter+Art Director, they come up with ideas together(!) to achieve a common goal for their dear client.
Keyword: Team.

Comment the ad, not the workers.

niniasufle's picture
407 pencils

and who said the contrary?
if I'm not specific is because it's obvious that is the idea of all the creative team

Nike Diesel's picture
Nike Diesel
13389 pencils

No, it's not obvious.
Sometimes a Jr. Account might come up with a great idea. Or a planner. Or a janitor, in just the right place when the team is working overtime.

read my last line, previous post.

niniasufle's picture
407 pencils

that's why janitors and copywriters can have ideas too

kleenex's picture
34498 pencils

Screw the Sunglasses, I want the Fish instead....

Manus_Arriba's picture
111 pencils

Sorry but i don't understand, can anyone explain me?
Is just for the name "costa" that they created a fish? or you can see down the water???

atb2005's picture
13567 pencils

"The cool blue lenses on my 580 Jose's lured the fish in", says one user.

gadgets's picture
1063 pencils

old idea, nice execution.
marketing efficiency: 6

abake's picture
1272 pencils

Done to death, nothing new here.

elyoshiro's picture
546 pencils


Tommy G.'s picture
Tommy G.
897 pencils

I'm always surprised when I see a young teenager claiming this is 'done to death' or 'old'

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I like stuff like this, more art less fluff!...kinda like what was done for ASICS with the ping pong balls was different

these are the things clients aren't wiseenough to try to do for themselves... make art.

Ed Rapport's picture
Ed Rapport
724 pencils

Been nice had each ad were not so identical in terms of using just the fish in the visuals.

purshotham's picture
455 pencils

Art work is good and i think, few words of copy could make more clear about the product....

bathsheba's picture
220 pencils

bwhahahaha... no.

jackblack's picture
2328 pencils


ace85le's picture
3939 pencils

a very fishy series...


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