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Published/Aired: 
June 2011
Description: 

Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios

Comments (11)

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Highest Rated

raw tuna's picture
raw tuna
Activity Score 837

Nice art

pez's picture
pez
Activity Score 1802

Oh! Yeah! so now you can create fishes with your sunglasses!

atb2005's picture
atb2005
Activity Score 13561
MidasTouch's picture
MidasTouch
Activity Score 1024

Lol....

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

anoldasgupta's picture
anoldasgupta
Activity Score 85

the concept of this ad is not that shouting................nable to expain its innermeaning...can anyone got it........pls help me im understanding the idea......

Xela's picture
Xela
Activity Score 2

In their defence, I'd say that the concept revolves around the "sleek" attribute: sleek glasses, just like a fish. But it's probably something much more basic, like "Me Costa, I help see fish" (pound their chest with fists twice).

HellFish's picture
HellFish
Activity Score 185

Good art. Poor idea.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Sorry, but this kinda sucks.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Great. Just what my poor eyes need. An expensive pair of sunglasses that make me see mechanical fish.

purshotham's picture
purshotham
Activity Score 457

Treat for eyes...

adgoodie's picture
adgoodie
Activity Score 184

Wearing sunglasses gets me fish? Maybe crabs? Whaaaat?

raw tuna's picture
raw tuna
Activity Score 837

Nice art

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