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Agency: 
Published/Aired: 
November 2009
4108
Description: 

Print advertisment created by Chango, Argentina for Correo Argentino, within the category: Transport.

Feel You Carry It, Without Carrying It.

Advertising Agency: Chango Publicidad, Bs As, Argentina
Creative Directors: Juan Lodola
Art Director: Juan Lodola
Copywriter: Sebastián Iglesias
Photographer: Leninbäk

Comments (9)

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Highest Rated

Guest's picture
Guest

Tan dificil es? Es muy simple el mensaje. Vas a poder enviar tantas cosas, de tantos tamaños que el que las recibe va a sentir que estas cerca. Si estas cerca estas ahi, entocnes por eso muestran en la grafica que se enviaron ellos mismos. No es complicado el razonamiento de esta pieza.

Guest's picture
Guest

I like this print.

federo's picture
federo
Activity Score 781

you work on chanbo publicydad

you wrote this ad?

otherwise, I can´t explain that ten stars

freakart's picture
freakart
Activity Score 534

Ok, I found it:

Correo Argentino, official mail of Argentina, offers the most diverse products and postal services.

But I still don't get it, why is he mailing himself with that broken arm?

_____________________________________________________________

Creativity!

freakart.lv | Twitter

silvi's picture
silvi
Activity Score 4172

I think he is mailing himself to be near his people, his family. I really don´t know!!!!!!

spaps's picture
spaps
Activity Score 52

yes, you're right this is about the official mail of Argentina.

and there's a translation problem, indeed.
the meaning of this would be something like: "you'll feel you are carrying it (personally), without carrying it"

that's why the characters are holding with them the objects they want to send.
and as a whole they "simulate" how would they look inside the Correo Argentino's boxes or package. they adapt to their shape. therefore, "that broken arm".
a little bit far-fetched, i guess

hope this helped you!
see ya

lchiesi's picture
lchiesi
Activity Score 130

The problem here lays in translation.

I'm chilean and read these ads in spanish. They're supposed to say something like:

"Feels like your delivering it, without delivering it" (in person).

J Designer's picture
J Designer
Activity Score 2420

thanks! that cleared up the message for me.

clayology com's picture
clayology com
Activity Score 245

smart one indeed.

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

Tan dificil es? Es muy simple el mensaje. Vas a poder enviar tantas cosas, de tantos tamaños que el que las recibe va a sentir que estas cerca. Si estas cerca estas ahi, entocnes por eso muestran en la grafica que se enviaron ellos mismos. No es complicado el razonamiento de esta pieza.

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