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Correo Argentino: Bear

Correo Argentino: Bear
Your rating: None Average: 5.5 (41 votes)

Feel You Carry It, Without Carrying It.

Advertising Agency: Chango Publicidad, Bs As, Argentina
Creative Directors: Juan Lodola
Art Director: Juan Lodola
Copywriter: Sebastián Iglesias
Photographer: Leninbäk
Published: November 2009

9 Comments

Guest's picture
10

I like this print.

federo's picture 779 pencils

you work on chanbo publicydad

you wrote this ad?

otherwise, I can´t explain that ten stars

freakart's picture 538 pencils
1

Ok, I found it:

Correo Argentino, official mail of Argentina, offers the most diverse products and postal services.

But I still don't get it, why is he mailing himself with that broken arm?

_____________________________________________________________

Creativity!

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silvi's picture 4174 pencils

I think he is mailing himself to be near his people, his family. I really don´t know!!!!!!

spaps's picture 2 pencils

yes, you're right this is about the official mail of Argentina.

and there's a translation problem, indeed.
the meaning of this would be something like: "you'll feel you are carrying it (personally), without carrying it"

that's why the characters are holding with them the objects they want to send.
and as a whole they "simulate" how would they look inside the Correo Argentino's boxes or package. they adapt to their shape. therefore, "that broken arm".
a little bit far-fetched, i guess

hope this helped you!
see ya

lchiesi's picture 132 pencils

The problem here lays in translation.

I'm chilean and read these ads in spanish. They're supposed to say something like:

"Feels like your delivering it, without delivering it" (in person).

J Designer's picture 2420 pencils

thanks! that cleared up the message for me.

clayology com's picture 237 pencils

smart one indeed.

Ads u create needs Attention!! http://www.clayology.com

Guest's picture

Tan dificil es? Es muy simple el mensaje. Vas a poder enviar tantas cosas, de tantos tamaños que el que las recibe va a sentir que estas cerca. Si estas cerca estas ahi, entocnes por eso muestran en la grafica que se enviaron ellos mismos. No es complicado el razonamiento de esta pieza.

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