Corre Cutia Bookstore: Catchy Stories, 2

Catchy Stories

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
Published: December 2011

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25 comments

sergeo_syd's picture
sergeo_syd
603 pencils

Actually really good. I ws about to b@tch how dark and "un-capturing" it is. But it is really lovely.

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Wow, I really love it. Books are becoming more a cult thing almost, and this ad finds that target pretty well (I think).

iambusy's picture
iambusy
2219 pencils

simple nice

busy.

pierrelastname's picture
pierrelastname
2869 pencils

same idea for promoting D&AD, 2 years ago,

Nike Diesel's picture
Nike Diesel
13339 pencils

Please provide us with a link.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Great work. Good idea and very nice concept

hadrianapolis's picture
hadrianapolis
733 pencils

simple and nice.

Hadrons's picture
Hadrons
5743 pencils

Beautiful and sad at the same time - you would think in a big city that there should be more lit windows..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Drogag's picture
Drogag
112 pencils

dorex ad????

Milan Solanki's picture
Milan Solanki
986 pencils

mind blowing, superb : )

bmoreira's picture
bmoreira
3 pencils

Congrats guys....rs... muito bom. Simples assim.

italocr88's picture
italocr88
213 pencils

cool

Butterflea's picture
Butterflea
40 pencils

simple and clear, like it

izzlah's picture
izzlah
227 pencils

greatness

Gualcor's picture
Gualcor
972 pencils

That's me reading manga up to 2am in my tablet.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

kleenex's picture
kleenex
27230 pencils

This is so simple, but it works so well.

jeph's picture
jeph
156 pencils

This is advertising at its finest. Simple. A tad indirect. Rich in story.

Mayi92's picture
Mayi92
143 pencils

simple! love it :)

Roger Keynes's picture
Roger Keynes
5498 pencils

Yep.

Will Think for Salary

visiblecom's picture
visiblecom
68 pencils

Even though this ad has a lot of thumbs up and I find it somehow cute, the message I took out of it was that this bookstore doesn´t have many customers or that nowadays almost nobody reads... and I didn´t like the message I took out of it.

shahidali's picture
shahidali
4063 pencils

superb. but why two similar layouts?

shahid

clearsky1989's picture
clearsky1989
429 pencils

splendid

Sweetapple's picture
Sweetapple
62 pencils

Very catching idea.

dnardi's picture
dnardi
6 pencils

Great!

marano's picture
marano
348 pencils

same as the other but I like the concept. Translates in a second, nicely done.

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